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Timed to National Pi Day, brand adds creamy new offering, available nationwide

Timed to National Pi Day, brand adds creamy new offering, available nationwide


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MINNEAPOLIS--(BUSINESS WIRE)--Mar 6, 2014--Just in time for National Pi Day, the makers of Edwards® desserts are introducing New York Style Cheesecake to their whole-pie lineup, giving families nationwide a little taste of the big city.

Schwan’s Consumer Brands, Inc., is unveiling Edwards® New York Style Cheesecake whole premium pie on National Pi Day, typically celebrated for the mathematical symbol π (approximately 3.14, or the ratio of a circle ’s circumference to its diameter ) — but for Edwards® desserts — it’s all about “P.I.E.” A perfect thaw-and-serve dessert option for the entire family, the new whole pie is made with real cream cheese and baked in a graham cracker crust.

“Our single-serve New York Style Cheesecake Singles are the No.1 selling single-serve cheesecake in the marketplace, so it made perfect sense to add it to our premium whole-pie lineup,” said Bob Waldron, president of Schwan’s Consumer Brands. “ Edwards® New York Style Cheesecake offers a delicious and authentic New York-style treat in whole-pie form, fit for a large group to enjoy.”

Edwards® New York Style Cheesecake whole premium pie can be found in freezer aisles at local grocers and retails for $8.49 a package.

For more information, visit Edwards® desserts online or on Facebook.

About Edwards ® Products

Edwards ® pies and desserts are part of the national brand portfolio of Schwan’s Consumer Brands, Inc., the retail grocery subsidiary of The Schwan Food Company ( www.theschwanfoodcompany.com ). Based in Bloomington, Minn., Schwan’s Consumer Brands has marketed and distributed premium frozen foods since 1970. Its brands include Red Baron®, Freschetta® and Tony's® pizzas, Pagoda Express® snacks and appetizers, Larry's® potatoes, and Mrs. Smith's® and Edwards® pies and desserts. The brands are represented in more than 50,000 retail outlets across the United States. For more information about Edwards® products, visit www.edwardsdesserts.com.

Photos/Multimedia Gallery Available:http://www.businesswire.com/multimedia/home/20140306005240/en/

CONTACT: For Schwan's Consumer Brands, Inc.

Jamie Evans, 212-539-3224

jamiee@mbooth.com

KEYWORD: UNITED STATES NORTH AMERICA MINNESOTA

INDUSTRY KEYWORD: RETAIL FOOD/BEVERAGE SUPERMARKET

SOURCE: Schwan’s Consumer Brands, Inc.

Copyright Business Wire 2014

PUB: 03/06/2014 08:00 AM/DISC: 03/06/2014 08:00 AM

http://www.businesswire.com/news/home/20140306005240/en

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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