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American Express Announces New No Annual Fee Credit Card, the Amex EveryDay℠ Credit Card

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NEW YORK--(BUSINESS WIRE)--Mar 3, 2014--Today American Express introduced the Amex EveryDay Credit Card, a new no annual fee credit card that puts a twist on the traditional rewards program. The Card will be available by April 2, 2014.

This new kind of credit card from American Express rewards Card Members for how often they use the Card, and not just how much they spend. Use the Card 20 or more times on purchases in a billing period and earn 20% extra Membership Rewards points on all those purchases less returns and credits. *Terms and limitations apply 1

The Amex EveryDay Credit Card was designed with the multi-tasker in mind, like busy moms juggling family, work and their personal lives. The Card rewards Card Members at the places they already shop, and includes access to the retail protection, security and service expected from American Express. The Card will also come with smart chip technology and a 0% introductory rate on purchases and balance transfers for the first 15 months. * 2

To introduce the Amex EveryDay Credit Card, American Express collaborated with award-winning actress, author and writer Tina Fey, an expert multi-tasker balancing the demands of a young family and a demanding career – in a way that demonstrates the challenges, rewards and humor of everyday moments. In addition to one:60 and two :30 television commercials, Tina Fey will also appear in print advertising shot by photographer Annie Leibovitz.

“Our goal is to be a more inclusive and welcoming brand by building new products for different lifestyles and spending needs, backed by the service and quality that has made American Express so successful,” said Josh Silverman, president, Consumer Products & Services, American Express. “The average American uses their credit or debit card twice a day, and shops most within 20 minutes of their home,” added Silverman. “So we designed a card that doesn’t require you to change your daily ritual – but rewards you for where you already shop.”

Earn Rewards Quickly, Use Rewards Easily with the Amex EveryDay Credit Card:

Earn 2x Membership Rewards points at U.S. supermarkets, on up to $6,000 per year on purchases (then 1x); and 1x points on all other purchases.* 3 Use the Card to make 20 or more purchases in a billing period and earn 20% extra points on all those purchases less returns and credits. Terms and limitations apply. A digital counter in the Amex Mobile app helps keep track of each qualifying purchase for the bonus, so Card Members always know when they’re close to earning 20% extra Membership Rewards points. Redeem points for a variety of rewards, including using them towards recent charges with Use Points for Charges* 4, redeeming for gift cards or merchandise, using them towards purchases at and Ticketmaster and booking travel at, or transferring them for miles in the frequent flyer programs of 17 different airlines. *Terms and Conditions

20% Extra Points Benefit 1 How the Benefit Works

If you make 20 or more separate purchases of goods or services in a billing period with your Amex EveryDay SM Credit Card (“Card”), you earn 20% extra Membership Rewards points on those purchases less returns and credits with a date in that billing period. A transaction where you buy multiple items counts as one purchase. Purchases do not include fees or interest charges, balance transfers, cash advances, purchases of travelers checks, purchases or reloading of prepaid cards, or purchases of other cash equivalents.

This benefit will not apply to any limited time promotions and offers (such as a Welcome Bonus).

Impact of Returns and Credits

Returns and credits do not reduce your purchase count. Returns and credits will reduce the number of Membership Rewards points and extra Membership Rewards points earned.

Example: Suppose in a billing period you make 20 purchases totaling $500 and you return a $200 item that you purchased in the same or a prior billing period. The return does not reduce your purchase count, but it does reduce the Membership Rewards points on those purchases from 500 to 300. So, in this example you would earn 20% extra on those 300 points.

When Purchases Count

To count purchases for this benefit, we use the date of the purchase. For example, if you make a purchase on the last day in your January billing period, it might not post to your account until your February billing period. If this happens, the purchase still counts towards your January billing period. In rare instances, a purchase may not post to your account for several billing periods. For example, extreme weather or other business disruptions may delay a merchant in submitting transactions to us. If a purchase posts to your account more than four billing periods after the purchase date, we count it for the billing period in which it posts, and not the purchase date.

Some merchants combine separate charges into a single transaction before submitting it to us. When this happens, the combined transaction will count as a single purchase for purposes of counting towards 20 separate purchases. For example, if you charge three items to your Card at the same online merchant at three separate times over one or more days, the merchant may combine those three charges and submit them as a single transaction. In that case, that combined transaction will count as one purchase.

Transaction Dates

A date of a purchase, return or credit may sometimes be different from the date you made the transaction. For example, if you buy goods online, the purchase date may be the date the goods are shipped. Also, if you use your Card while traveling (on a hotel, car rental, or while on a cruise), the purchase date may be the date you complete that travel.

General Terms

You will typically receive your 20% extra Membership Rewards points six to eight weeks after the billing period in which they were earned.

Terms and Conditions for the Membership Rewards® program apply. Visit or call 1-800-AXP-EARN (297-3276) for more information. Participating partners and available rewards are subject to change without notice.


For the first 15 months, enjoy a 0% introductory rate on purchases and balance transfers. After that, your current variable APR will be 12.99%-21.99% based on your credit worthiness and other factors.

Earning Membership Rewards points 3

For each dollar charged on an eligible purchase in each billing period on your Amex EveryDay SM Credit Card from American Express, you earn one Membership Rewards® point. You earn: 1 additional point (for a total of 2 points) on the first $6,000 of eligible purchases in a calendar year at supermarkets located in the U.S. (superstores and warehouse clubs are not considered supermarkets). Eligible purchases are purchases for goods and services minus returns and other credits. Eligible purchases do NOT include fees or interest charges, balance transfers, cash advances, purchases of travelers checks, purchases or reloading of prepaid cards, or purchases of other cash equivalents. Additional terms and restrictions apply. Merchants are assigned codes based on what they primarily sell. A purchase will not earn additional points if the merchant’s code is not eligible. Purchases made through a third-party payment account or on an online marketplace (with multiple retailers) will not earn additional points. A purchase may not earn additional points if the merchant submits the purchase using a mobile or wireless card reader or if you use a mobile or digital wallet.

Use Points for Charges

Using Points for Your Charges is only available to Basic Consumer and OPEN Card Members enrolled in the U.S. Membership Rewards® program. Authorized agents, authorized account managers, Additional Card Members and Authorized Additional Card Members are not eligible. All Linked Card accounts must be in good standing. A minimum of 1,000 Membership Rewards points in your program account is required and you may use Membership Rewards points only toward the entire amount of an eligible charge. American Express will present the eligible charges you can use points towards, and we may change which charges are eligible at any time without notice. American Express is under no obligation to make charges available for redemption using Membership Rewards points. For each transaction, points will be debited immediately from your Membership Rewards program account and a credit will be issued to your Linked Card account for the corresponding dollar amount within 48 hours. Credits processed after the Card account’s statement closing date will appear in the following billing period. You are responsible for payment of the amount due on your Card account by the due date even after using this feature. To learn about this feature and redeem points online, visit

About American Express

American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at and connect with us on,,,, and

Key links to products and services: charge and credit cards, business credit cards, travel services, gift cards, prepaid cards, merchant services, business travel, and corporate card.

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CONTACT: American Express

Melanie Backs, 212-640-2164



SOURCE: American Express

Copyright Business Wire 2014

PUB: 03/03/2014 06:00 AM/DISC: 03/03/2014 06:00 AM

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