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Is ID theft protection worth the cost?

By Bill Gephardt | Posted - Apr 24th, 2013 @ 9:18am

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SALT LAKE CITY — If you're worried about someone stealing your financial identity, you might consider using one of the many ID protection services that have popped up in recent years.

It's a big industry. Some analysts estimate it will grow to $6 billion a year by 2015. But is it worth it?

Millions of Americans have been persuaded to spend anywhere from $100 to $300 a year on theft protection. The marketing can make it look like something you can't live without.

"There's no disguising identity theft. With 12 million victims every year, you could spend $2,000 just to clear your name," one advertisement said.

Credit expert Al Bingham has watched what he calls "scare tactics" grow ID theft protection into a billion-dollar industry.

"They go out there and scare consumers that they've got to protect their information," he said.

While he said identity theft has certainly grown in recent years, it's still fairly minimal.

"You're not seeing 20 out of 100 people that have ID theft," he pointed out.

The U.S. Department of Justice agrees, and said less than 1 percent of households reported someone opening unauthorized credit in their name, or stealing their tax refunds or tapping into their medical benefits.

One of the main benefits touted by ID theft protection services is that they'll monitor the big credit bureaus -- Transunion, Experian and Equifax -- for new credit requests in your name. But, you can do that yourself.

"I'll go to once every three or four months and pull my credit report," Bingham said.

Through you can request a free credit report from each of the three credit bureaus once a year. Bingham said by staggering your requests, you can get a fresh report every four months. They're the same reports identity theft protection companies use when they charge you to monitor your credit.

Another benefit many protection companies tout is thousands of dollars in identity theft reimbursement.

"For the most part, that is not a benefit," Bingham said.

According to the Federal Trade Commission, in more than half of identity theft cases, victims had no out-of-pocket expenses. Victims are only liable for up to $50 in unauthorized credit card charges, and most card companies waive those.

"If you never incurred the charges, you've got a police report, you've got documentation you never signed up for this - the charges on every credit card agreement I know of, (the company has to) back off those charges," he said.

There are more steps consumers can take to prevent theft without resorting to an ID theft protection service.

For example, they can contact the credit bureaus and put a fraud alert on their credit. Not only does it trigger a free credit report, it also warns potential lenders to investigate applications for credit or employment.


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