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7 Super Bowl ads to look forward to

By Josh Furlong | Posted - Jan 31st, 2013 @ 2:56pm

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SALT LAKE CITY — It's that time of the year again where we all gather around the television to watch the greatest sporting event known to man. Sure, many will argue the other football's World Cup is bigger, but where else can you get a great game and some awesome commercials … and chicken wings?

Although many around the nation will be tuning in to see the Baltimore Ravens take on the San Francisco 49ers in Super Bowl XLVII, others will be tuning in only for the new commercials put forth by the various outlets willing to spend millions of dollars for the chance at a 30-second spot.

Recent reports have indicated that a 30-second spot during the Super Bowl would cost a company $3.8 million, which is up 8.6 percent from last year's $3.5 million. As a result, advertisers are looking to put forth the best commercials possible. Here are some of the commercials you'll see this Sunday. Will they be able to compete with some of the best of all time?

Get In. Get Happy

We all hate Monday's, right? It's the beginning of a new week and the faint memories of the weekend still linger in one's mind. Well, Volkswagen has a solution for your case of the Mondays.

The ad starts with a group of people on an elevator complaining about it being Monday. In the back, a caucasian man speaks up with a Jamaican accent, saying, "No worries, mon. Everyting will be all right."

Throughout the minute-long commercial, the man attempts to lift the spirits of his co-workers while speaking with the Jamaican accent. The reason for his happiness? A Volkswagen, of course.

The ad, however, has be criticized for being racist and culturally insensitive. New York Times columnist Charles M. Blow said in an appearance on CNN that the advertisement was like "blackface with voices."

However, Edmund Bartlett, a lawmaker in Jamaica told the Associated Press the ad "is a perfect illustration of Jamaican culture's global reach and our uncharacteristic penchant to be happy even in challenging situations."

The ad has amounted more than 4 million page views since its release.


Hyundai's "Stuck" commercial will not be the funniest, but will speak to anyone who has driven behind someone or something unpleasant. Maybe it's the driver ahead of you that hasn't tied down their load and you're afraid something will come loose.

Nevertheless, Hyundai wants you to know there is a solution to your roadway troubles. The commercial depicts a couple driving a 2013 Sonata Turbo, experiencing several situations where a "regular" car would be stuck. From an overweight biker blowing a kiss to a truck carrying way too much stuff, the couple is set with their new car.

Hut, Hut, Hut

Pizza Hut's commercial, "Hut, Hut, Hut," shows a montage of the many games of football played around the country. From the pick-up game on a Saturday to little league football, there is one thing in common: the word "hut."

After showing the various games of football, the narrator of the ad sends out a thanks to all those who help in advertising — hut, hut.

Space Babies

It's a question parents everywhere dread: Where do babies come from? Fortunately, the Kia commercial, "Space Babies," answers the question … or at least comes close.

The commercial features an elaborate description of how babies of all kinds come to earth. It's actually quite an impressive feat. Nevertheless, it has cute babies, so watch. Oh, and Kia wants you to buy a car from them, but don't let the details get in the way.


In a touching commercial, Budweiser shows the caretaking of a baby Clydesdale and the "Brotherhood" bond between the horse and its caretaker. The baby Clydesdale eventually joins the famous Budweiser team, but never forgets his caretaker. If anything, the commercial will make you feel all warm and fuzzy.

Wish Granted

In another car commercial, Toyota brings out a genie in "Wish Granted." Big Bang Theory co-star Kaley Cuoco is the RAV4 genie granting wishes to the Henderson family … or at least wishes for everyone in the family but the father. One of the wishes is to have animals talk. Unfortunately for the father, squirrels just mock him.

In the end, the father's wish is granted, but not in the way he hoped.

The ad has amounted more than 6 million page views since its release.


Every year, Doritos releases a great commercial. In recent years, Doritos has opened it up to others to create their Super Bowl commercial. Utah man Tyler Dixon, a three-time finalist in the Doritos Crash the Super Bowl contest, hopes his ad will be selected. Dixon's ad, "Road Chip," involves a little girl and a dog fighting over a chip in the backseat of a car.

The commercial selected Sunday is still unknown, but it down to five finalists. The remaining four are "Goat 4 Sale," "Fetch," "Fashionista Daddy" and "Express Checkout."

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