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Utah's 'Will It Blend?' named best viral marketing campaign ever


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OREM — A Utah blender company is getting national attention for having the best viral marketing campaign of all time.

Blendtec in Orem has demonstrated its blenders' power by destroying just about everything from iPads to video game systems over the past several years. Videos showing the destruction have been seen on YouTube more than 134 million times.

The marketing publication Adage now lists Blendtec's "Will It Blend?" videos as the best viral marketing campaign of all time. It outranked larger companies such as Microsoft and Pepsi for the honor.

Adage explained the key to Blendtec's successful campaign was finding what works and sticking with it.

"Each of the more than 120 original clips has the same kitschy music, the same tagline, variations on the same stunt and the same host," the website says.

Top 10 Viral Ads of All Time

  1. Blendtec Will It Blend?
  2. Evian Live Young
  3. Old Spice Responses
  4. Pepsi Gladiator
  5. Microsoft Xbox Project Natal
  6. Dove Evolution
  7. T-Mobile T-Mobile Dance
  8. Doritos Crash The Super Bowl 2010
  9. Old Spice Odor Blocker
  10. DC Shoes Gymkhana Two

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Randall Jeppesen

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