Estimated read time: 1-2 minutes
This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.
SHANGHAI, China, Apr 24, 2006 (UPI via COMTEX) -- A recent report about bigger-breasted Chinese women wasn't news to bra makers in China -- most of whom started making larger-sized bras last year.
Hong Kong-based Embry Group began reacting to the trend last year by halting production of small-sized bras.
"We don't produce A cups for some bras with larger chest circumference now, as demand is low," said Li Na, an official with Embry, which has counters in most Shanghai department stores, Shanghai Daily reported Monday.
"At the same time, we increased production of C-, D- and E-cup products and found sales booming," she said.
Zhang Jing, a Triumph saleswoman at a major Hong Kong shopping mall, said she's surprised to find many women under the age of 20 need bras with C, D or even E cups.
While there are no figures to prove breasts are larger in major cities than in underdeveloped areas, many salespeople say they have noticed the trend.
The Beijing Institute of Clothing Technology released a report last week saying Chinese women's average chest circumference has hit 83.53 centimeters -- more than 32.88 inches -- up nearly 1 centimeter from the early 1990s. The growth is credited to women eating more nutritiously and doing more sports.
URL: www.upi.com Copyright 2006 by United Press International
