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LONDON, Ontario — Rawr.
It's commonly said to mean "I love you" in dinosaur language — although sometimes dragons borrow it, too — and it helped one man score a free phone recently, and earned Samsung a lifelong customer.
Shane Bennett was bored one day about three months ago and figured he didn't have anything to lose, so he asked Samsung Canada for a free Galaxy S III via a Facebook message. He included in the message a drawing of a dragon.
Samsung Canada responded that if the company gave a free phone to everyone who asked, it would go under.
"That being said, your drawing of the dragon is epic, so we're returning the favor," the response ended. "Please find attached a drawing of a kangaroo on a unicycle."
Bennett posted the exchange to the Internet message board Reddit, where it quickly went viral.
Confused? Here's a tutorial:
Samsung noticed, and Bennett received a surprise in the mail earlier this week: a new Galaxy S III, customized with his dragon drawing on both the case and the background.
"As a token of our appreciation for the positive media you helped us attain earlier this spring, we'd like to thank you with this very cool one-of-a-kind Samsung Galaxy S III," the company wrote in an accompanying letter. "This is the only customized S III in Canada, and we hope you enjoy it as much as we enjoyed watching the story of the dragon and kangaroo go viral."
Bennett was ecstatic about receiving the phone.
"I have recently lost my job and wanted the phone, but money was tight," he told ksl.com.
He said he has already received multiple offers to buy the phone, but that he has turned them all down.
"It's the whole story behind the phone that makes it special and irreplaceable," he said.