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The 2010-11 athletics season was another successful one for BYU and its broadcast partner KSL Radio, as exclusive play-by-play coverage of the Cougars' football and basketball games dominated the sports radio marketplace.
According to Arbitron's Portable People Meter (PPM) data for the Salt Lake City-Ogden-Provo Designated Market Area (DMA), BYU broadcasts on KSL Radio continue to garner the largest and most passionate listening audiences in Utah, with ratings comfortably surpassing those of both University of Utah Football/Basketball and Utah Jazz radio broadcasts.
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BYU Football on KSL Radio outperformed Utah Football on its radio home by a better than two-to-one margin in most key demographics (2010 season, game-by-game analysis).
In-Game (Share of Listening Audience Expressed as a Percentage)
| Persons 12+ | Adults 25-54 | Men 25-54 | Adults 18-49 | Men 18-49 | |
|---|---|---|---|---|---|
| BYU Football on KSL Radio | 19.9 | 15.8 | 20.8 | 13.6 | 17.2 |
| Utah Football on ESPN 700 | 11.1 | 7.9 | 8.2 | 7.0 | 7.6 |
Entire Broadcast (including pregame and postgame coverage; Share of Listening Audience Expressed as a Percentage)
| Persons 12+ | Adults 25-54 | Men 25-54 | Adults 18-49 | Men 18-49 | |
|---|---|---|---|---|---|
| BYU Football on KSL Radio | 15.9 | 12.5 | 16.9 | 10.4 | 13.7 |
| Utah Football on ESPN 700 | 7.2 | 5.2 | 5.4 | 4.6 | 5.0 |
Season Average/Season High/Best Five: Gameday Daily Cumulative Listening Audience, Persons 12+
| Season Average | Season High | Best Five Average | |
|---|---|---|---|
| BYU Football on KSL Radio | 184,000 | 229,200 (v. Utah on 11/27/10) | 212,700 |
| Utah Football on ESPN 700 | 75,000 | 153,100 (v. TCU on 11/6/10) | 97,200 |
The one occasion on which the listening audience was asked to choose between the two flagship stations for coverage of the same game showed a considerable advantage for the "Home of the Cougars":
In-Game, Head-to-Head: BYU @ Utah on 11/27/10 (Share of Listening Audience Expressed as a Percentage)
| Persons 12+ | Adults 25-54 | Men 25-54 | Adults 18-49 | Men 18-49 | |
|---|---|---|---|---|---|
| BYU Football on KSL Radio | 27.0 | 23.3 | 29.6 | 23.0 | 27.2 |
| Utah Football on ESPN 700 | 6.8 | 3.8 | 1.8 | 4.1 | 1.7 |
According to Arbitron's PPM data, BYU Basketball on KSL Radio outperformed radio broadcasts of Utah Basketball and the Utah Jazz by substantial margins in all key demographics (2010-11 season, game-by-game analysis):
In-Game (Share of Listening Audience Expressed as a Percentage)
| Persons 12+ | Adults 25-54 | Men 25-54 | Adults 18-49 | Men 18-49 | |
|---|---|---|---|---|---|
| BYU Basketball on KSL Radio | 15.7 | 13.4 | 15.9 | 11.9 | 13.5 |
| Utah Jazz on KFNZ | 6.0 | 6.2 | 9.1 | 5.0 | 7.1 |
| Utah Basketball on ESPN 700 | 0.8 | 1.6 | 2.4 | 1.3 | 1.8 |
Entire Broadcast (including pregame and postgame coverage; Share of Listening Audience Expressed as a Percentage)
| Persons 12+ | Adults 25-54 | Men 25-54 | Adults 18-49 | Men 18-49 | |
|---|---|---|---|---|---|
| BYU Basketball on KSL Radio | 14.6 | 12.2 | 14.6 | 11.1 | 12.8 |
| Utah Jazz on KFNZ | 5.6 | 6.0 | 8.0 | 4.9 | 6.6 |
| Utah Basketball on ESPN 700 | 0.8 | 1.4 | 2.1 | 1.1 | 1.7 |
Season Average/Season High/Best Five: Gameday Daily Cumulative Listening Audience, Persons 12+
| Season Average | Season High | Best Five Average | |
|---|---|---|---|
| BYU Basketball on KSL Radio | 94,100 | 203,700 (v. Florida on 3/24/11) | 179,000 |
| Utah Jazz on KFNZ | 43,700 | 103,400 (@ Orlando on 11/10/10) | 90,700 |
| Utah Basketball on ESPN 700 | 8,900 | 19,400 (@ BYU on 2/2/11) | 17,600 |
In addition to helping KSL earn its single-highest basketball gameday cumulative daily audience of the season, BYU's meeting with Florida in the NCAA Tournament's "Sweet 16" rated the following astronomical audience shares:
In-Game, BYU v. Florida in NCAA Tournament (Share of Listening Audience Expressed as a Percentage)
| Persons 12+ | Adults 25-54 | Men 25-54 | Adults 18-49 | Men 18-49 | |
|---|---|---|---|---|---|
| BYU v. Florida | 30.8 | 34.9 | 41.0 | 29.1 | 30.7 |
When BYU and Utah played each other on the hardwoods, the listening audience's choice was once again clear:
In-Game, Head-to-Head, Part I: BYU @ Utah on 1/11/11 (Share of Listening Audience Expressed as a Percentage)
| Persons 12+ | Adults 25-54 | Men 25-54 | Adults 18-49 | Men 18-49 | |
|---|---|---|---|---|---|
| BYU Basketball on KSL Radio | 19.7 | 18.5 | 25.5 | 14.3 | 19.6 |
| Utah Basketball on ESPN 700 | 1.0 | 1.9 | 3.8 | 1.5 | 3.0 |
In-Game, Head-to-Head, Part II: BYU v. Utah on 2/12/11 (Share of Listening Audience Expressed as a Percentage)
| Persons 12+ | Adults 25-54 | Men 25-54 | Adults 18-49 | Men 18-49 | |
|---|---|---|---|---|---|
| BYU Basketball on KSL Radio | 14.7 | 11.8 | 14.9 | 8.0 | 8.1 |
| Utah Basketball on ESPN 700 | 2.4 | 1.7 | 2.8 | 1.6 | 2.5 |
As BYU and Jimmer Fredette raised their national profile, "Jimmermania" swept the state and the nation. KSL's game broadcast ratings reflected the swelling interest in the "Cougars":
Season Average/Season High/Best Five: Gameday Daily Cumulative Listening Audience, Persons 12+
| Season Average | Season High | Best Five Average | |
|---|---|---|---|
| BYU Non-Conference Games | 59,000 | 103,200 | 84,200 |
| BYU Conference Games | 100,600 | 150,100 | 120,450 |
| BYU Conference Tournament/NCAA Tournament Games | 164,600 | 203,700 | 176,600 |
KSL is extremely proud to be a long-standing partner with BYU in bringing Cougar Football and Basketball to an incredibly loyal and invested fan base.
Whether listening over the air on KSL and its network affiliates, or by streaming the game anywhere in the world on ksl.com, BYU fans know where to go on gameday for trusted coverage they can only get on the radio "Home of the Cougars."
I can speak for everyone on the broadcast team when I say we are excited for this new era in Cougar Football and Basketball, and I can't wait for August to roll around.
I also want my readers and listeners to know that I will always be pushing for ways that KSL can do more and do better with our coverage of BYU Football and Basketball. Exciting times are ahead for both the Cougars and us at KSL.
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