Y., U. Put Kibosh on Illegal Use of their Names, Logos

Y., U. Put Kibosh on Illegal Use of their Names, Logos

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PROVO, Utah (AP) -- Three Utah businesses were caught trying to make money by illegally using the names and logos of the University of Utah and Brigham Young University.

School officials say two of the offenders were selling trademarked T-shirts, sweat shirts and hats that exploited the rivalry between the U. and B-Y-U. The third was a restaurant chain showing copyrighted video images of both schools for its own promotion.

Neither the vendors or restaurant chain had proper licenses from the schools. Administrators declined to identify the businesses, saying the cases are under investigation.

College trademark licensing is serious business. After schools register the trademarks, those wanting to use them for any purpose must get permission from the school.

Shane Hinckley, the U's licensing official, says trademarks are all they have to say who they are. And, he says, they don't want it used derogatorily or in products they do NOT approve of.


Information from: Deseret Morning News

(Copyright 2005 by The Associated Press. All Rights Reserved.)

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