UTA Sticking to Ad Budget During Gas Crunch

UTA Sticking to Ad Budget During Gas Crunch

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SALT LAKE CITY (AP) -- The Utah Transit Authority won't be beefing up its advertising campaign as drivers pay record prices to fuel up their cars.

U-T-A says it always wants to promote mass-transit, but TRAX trains are already operating at capacity. U-T-A marketing manager Andrea Packer says the agency doesn't want to overload the trains and make it uncomfortable for passengers.

Packer also says U-T-A made its advertising budget long before gas prices increased like they have.

Compared to last year, U-T-A ridership has increased in each of the past eight months. It was up more than two-and-a-half percent for August.

(Copyright 2005 by The Associated Press. All Rights Reserved.)

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