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-- WITH PHOTO -- TO BUSINESS, AND TECHNOLOGY EDITORS:
Bloglovin Raises $7 Million in Series A Financing Led by Northzone
NEW YORK, April 3, 2014 /PRNewswire/ -- Bloglovin, a platform that
pulls users' favorite blogs into a single, beautiful feed, empowering
users to discover and curate content across the world's lifestyle
publishers,today announced it has raised $7 million in Series A
financing. European investor Northzone led the round with
participation from existing investors including Betaworks, Lerer
Ventures, White Star Capital and Bassett Investment Group, as well as
new personal investments from the Babble and SoulCycle founders.
Logo - http://photos.prnewswire.com/prnh/20140403/PH97337LOGO
The investment will enable the company to recruit new talent,
accelerate plans to grow the users and the blogger base across key
categories including Fashion, Beauty, Food, and DIY, and introduce new
engagement and personalization features.
"Bloglovin is both a source of inspiration and a guilty pleasure for
16 million users and a professional platform for our growing base of
more than 500,000 bloggers from around the world," said Joy Marcus,
CEO, Bloglovin. "The company was founded to simplify and enrich
people's lives by helping them find what they love to read about, all
in one convenient beautiful place. With the support of our investors,
we will continue to listen to our users and provide them with more
opportunities for curation, discovery and community on our platform."
Founded in 2007 in a garage in Sweden, Bloglovin was brought to the
United States in 2013 and received seed funding from New York based
startup studio Betaworks, venture capital firms Lerer Ventures and
White Star Capital, as well as other leading early stage investors. In
February, digital media veteran Joy Marcus was appointed CEO of
Bloglovin.
"We are excited to support the continued growth of Bloglovin which in
2013 more than tripled in size," said Par-Jorgen Parson, General
Partner, Northzone. "The combination of visionary Founders and a
seasoned CEO addressing the women's lifestyle media market has the
potential for real disruption and significant value creation."
Par-Jorgen Parson, who was awarded "Investor of the Year" at the
prestigious European Investor AllStars Awards in 2013, will join the
Board of Directors of Bloglovin. He also serves on the Boards of
Spotify, Avito.ru, Widespace, Videoplaza and Jasper Design Automation
Inc.
"Our community of passionate users has driven tremendous growth over
the past 18 months," said Bruce Jaffe, Bloglovin's Chairman of the
Board and a principal investor. "With the support of global partners
like Northzone, we can continue to innovate in ways that grow the user
base and further engage our loyal following."
About Bloglovin Bloglovin is a platform that pulls users' favorite
blogs into a single, beautiful feed, and allows them to discover the
best content in fashion and lifestyle, based on taste, interest and
social connections. Mattias Swenson, his brother Daniel Swenson and
three high school classmates, Patrik Ring, Dan Carlberg and Daniel
Gren, created Bloglovin in 2007 out of a garage in Taby, Sweden, just
outside of Stockholm. Today, Bloglovin reaches 16 million active users
from around the world. Bloglovin is available on the web, iOS and
Android. Visit www.bloglovin.com.
About Northzone Founded in 1996, Northzone has to date raised seven
funds and invested in some 100 technology companies including Spotify,
Avito.ru, Stepstone, Lastminute, Nimsoft and Pricerunner. The company
has offices in Stockholm, Oslo, Copenhagen, London and New York.
www.northzone.com
Media Contact: Erin Kurtz
Hunt & Gather
646-790-1613
Read more news from Bloglovin.
SOURCE Bloglovin
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