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-- WITH PHOTO -- TO FOOD EDITORS:
Discover MATLAW'S! Introducing Exciting, Creative New Seafood Products
and Flavor Combinations, and a Fresh New Look Too
GLOUCESTER, Mass., March 17, 2014 /PRNewswire/ -- Discover the new
Matlaw's! One of the longest standing innovators in the world of
seafood, and creator of the #1 Seafood Appetizer in America, Matlaw's
is making a splash at the 2014 Seafood Expo North America with the
launch of an exciting new brand identity, creative new seafood
products and flavor combinations, and a refreshed website too.
Photo - http://photos.prnewswire.com/prnh/20140317/PH84376-a Photo -
http://photos.prnewswire.com/prnh/20140317/PH84376-b
The new brand look, featuring a contemporary blue palette and
complementary product specific colors, is anchored by an undulating
ocean wave. It reflects Matlaw's energy, personality and passion for
discovery - from popular varieties of seafood, to fresh preparations
and flavor combinations that more than satisfy market demand for a
diversity of tastes that are both tantalizing and delicious.
"We go to the extreme all over the world to find the freshest seafood
products, and have strengthened and modernized our brand to
communicate that clearly on shelf," said Nancy Peterson, Vice
President of Marketing at National Fish & Seafood. "With this launch
we invite the world to discover our new products, flavors and vibrant
new look that illustrate what Matlaw's stands for - products that
exceed expectations for retailers and flavors that delight the palates
of today's demanding consumers."
New Products
Matlaw's innovative new offerings are already garnering rave reviews.
And like all Matlaw's products, they are quick and easy to prepare.
Debuting at the 2014 Seafood Expo North America will be:
-- NEW Bacon & Cheese Stuffed Clams , Chorizo Stuffed ClamsandChili
Lime Stuffed Clams- flavorful combinations, served in a natural clam
shell, that satisfy consumer's desire for a delicious flavor
experience they'll want to share again and again.
-- NEW Southwest Tortilla Cod , Jalapeño Breaded Cod , Pub Style and
Panko Breaded Cod fulfill that craving for the zest of the Southwest,
and the traditional taste of New England fish at its finest. These new
offerings bring a fiesta of flavors, and an appreciation for
traditional taste for consumers to feast on anytime!
"For our retail customers, Matlaw's is a smart choice to support the
growth of their seafood category," said Kevin Donahue, Vice President
of Sales at National Fish & Seafood. "As consumers continue to seek
healthier options, and have more sophisticated and diverse tastes in
seafood, our products offer them an exceptional flavor experience,
convenience and value that is sure to drive the retailer's
bottom-line. Discover Matlaw's and learn how to grow your sales and
profits."
Website Transformation
Matlaw's has also launched a newly designed website that brings
"Discovery" to life. For the first time, www.Matlaws.com will offer
consumers creative food pairing suggestions, menu recommendations,
cooking ideas and more, including:
-- Mobile accessibility, making it simple to discover Matlaw's from
anywhere
-- Detailed product descriptions, nutrition, and preparation
information
-- A Store Locator - Coming Soon!
-- Special offers and coupons to support retailer success
"We're excited to kick off this year with a great new line of
innovative flavor combinations and a fresh new look that makes it easy
for everyone to discover Matlaw's," said Jack Ventola, President of
National Fish & Seafood.
About Matlaw's
Every bite of Matlaw's seafood feeds your passion for discovery. We
take your favorite seafood to new heights and turn your dining and
entertaining into an out of the ordinary, memorable experience. With
over 40 suppliers across the globe that meet our Safe Quality Food
(SQF) requirements, we boldly follow our passion for discovery and
bring the very best quality to your table at the best price. That's a
pretty big thing for a seafood company to bite off. But we accept the
challenge daily. We wouldn't have it any other way. "Discover
Matlaw's" online at www.matlaws.com , and join the Matlaw's community
on Facebook and Twitter .
Editor's Note: High-resolution images, product samples and information
available upon request.
Media Contact: Jackie Lucas, Warner Communications: Email,
978-255-1159
Read more news from Matlaw's.
SOURCE Matlaw's
-0- 03/17/2014
/Photo: http://photos.prnewswire.com/prnh/20140317/PH84376-a
http://photos.prnewswire.com/prnh/20140317/PH84376-b
PRN Photo Desk, photodesk@prnewswire.com
/Web Site: http://www.matlaws.com
CO: Matlaw's
ST: Massachusetts
IN: FOD
SU: TDS
PRN
-- PH84376 --
0000 03/17/2014 13:19:00 EDT http://www.prnewswire.com
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