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MONTREAL--(BUSINESS WIRE)--Mar 20, 2014--MOLECULE-R® today unveils AROMAFORK™, a patented piece of cutlery specifically designed to create a novel and intense olfactive experience!
AROMAFORK tricks your mind and changes the way you perceive flavors! (Photo: Business Wire)
“The initial idea was to reinvent the traditional fork into an improved utensil that would trick people’s mind by liberating an intense flow of aromas; but we soon realised that the AROMAFORK™ could also become the perfect educational tool to learn how to better appreciate food!“ explained Jonathan Coutu, President of MOLECULE-R Flavors Inc.
Nobody teaches us how to properly taste and most of us instinctively concentrate on our taste buds during the tasting experience; the AROMAFORK™ demonstrates and amplifies the importance of your nose in the perception of flavors.
Your taste buds can only recognize 5 primary tastes, while your nose is capable of distinguishing the subtle flavors of food as aromas reach the back of your palette upon expiration.
The AROMAFORK™ provides a flow of aromas upon inhalation, therefore doubling the flavors your brain can analyse!
A blotting paper is maintained underneath the fork handle, allowing the volatile components of a liquid aroma to be diffused upon absorption.
Use the AROMAFORK™ to replace traditional seasoning with volatile flavoring or trick your mind with unusual aroma pairings. Taste like never before!
The Aroma R-EVOLUTION kit includes all you need to experiment with volatile flavoring:
• 4 AROMAFORKS™
• 21 selected aromas
• 4 droppers
• 50 diffusing papers
Aroma R-EVOLUTION is now available to pre-order on www.MOLECULE-R.com. Delivery is schedule for June-July 2014.
For media inquiries, please contact Sophie Boivin at: sophie.boivin@molecule-r.com
About MOLECULE-R Flavors
MOLECULE-R Flavors is a Montreal-based company founded in 2009 by two young gourmet entrepreneurs hungry for culinary innovations. The company aims to make a wide range of products and applications taken from molecular gastronomy accessible to amateur and professional cooks. www.MOLECULE-R.com
Photos/Multimedia Gallery Available:http://www.businesswire.com/multimedia/home/20140320006602/en/
CONTACT: MOLECULE-R Flavors
Sophie Boivin, 514-564-3363
sophie.boivin@molecule-r.com
KEYWORD: NORTH AMERICA CANADA
INDUSTRY KEYWORD: RESTAURANT/BAR RETAIL FOOD/BEVERAGE
SOURCE: MOLECULE-R Flavors
Copyright Business Wire 2014
PUB: 03/20/2014 08:41 PM/DISC: 03/20/2014 08:41 PM
http://www.businesswire.com/news/home/20140320006602/en
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