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(KSL News) Bye-Bye afternoons -- hello mornings! The Deseret News took it's first, and major step today to go morning's .
Hot off the presses, the Deseret Morning News hit news-stands and convienence stores before dawn today. You'll find a copy of it there every morning from now on.
Some subscribers in rural parts of Utah also started getting the D-News a.m. edition this morning. Utah County morning delivery begins in May. Salt Lake County, north in June.
The papers publisher says it'll give Utah's other morning paper, the Tribune, a run for it's money.
(Jim Wall/Publisher, Deseret News:) "WE'RE SIDE BY SIDE IN THE RACKS ... IT'LL DRIVE COMPETITION BY SOME MULTIPLE, I THINK THE READERS OF NEWSPAPERS ARE IN FOR A GREAT TREAT."
The paper says the move is a matter of survival. Most afternoon papers are struggling, financially or folding.
It comes down to reader's habits. They've changed. Most people used to read their paper in the afternoon, after work.
But with busy afternoon schedules, most people now prefer to read it first thing in the morning.
