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Local CEO Rides as the Tooth Fairy for United Way

Local CEO Rides as the Tooth Fairy for United Way

Posted - May 6, 2004 at 2:26 p.m.



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(KSL News) -- If you happened to see a grown man dressed as the tooth fairy riding a motorcycle recently, don’t worry, it was all for a good cause.

Dental Select CEO Brent Williams promised his employees that if they reached their goal in supporting United Way of Salt Lake, he would do something special to honor their community spirit. That something special was dressing up in a pink tooth fairy costume, complete with tutu and wand, and riding the streets of Salt Lake on a motorcycle.

Local CEO Rides as the Tooth Fairy for United Way

“With Dental Select’s match, we raised $12,000 for the United Way of Salt Lake,” said Williams before the infamous ride. “I am extremely proud of my employees’ dedication to support such a worthy cause.”

Dental Select, headquartered in Draper, is a dental benefits provider, providing dental plans for groups, families and individuals. Dental Select has more than 230,000 members in Utah and Texas and provide dental benefits to over 3,500 companies.

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