Local CEO Rides as the Tooth Fairy for United Way

Local CEO Rides as the Tooth Fairy for United Way

Save Story
Leer en Español

Estimated read time: Less than a minute

This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.

(KSL News) -- If you happened to see a grown man dressed as the tooth fairy riding a motorcycle recently, don’t worry, it was all for a good cause.

Dental Select CEO Brent Williams promised his employees that if they reached their goal in supporting United Way of Salt Lake, he would do something special to honor their community spirit. That something special was dressing up in a pink tooth fairy costume, complete with tutu and wand, and riding the streets of Salt Lake on a motorcycle.

Local CEO Rides as the Tooth Fairy for United Way

“With Dental Select’s match, we raised $12,000 for the United Way of Salt Lake,” said Williams before the infamous ride. “I am extremely proud of my employees’ dedication to support such a worthy cause.”

Dental Select, headquartered in Draper, is a dental benefits provider, providing dental plans for groups, families and individuals. Dental Select has more than 230,000 members in Utah and Texas and provide dental benefits to over 3,500 companies.

Most recent Utah stories

Related topics



Get informative articles and interesting stories delivered to your inbox weekly. Subscribe to the KSL.com Trending 5.
By subscribing, you acknowledge and agree to KSL.com's Terms of Use and Privacy Policy.

KSL Weather Forecast