Keith McCord reporting Generally, when December rolls around, the old Christmas favorites start getting a lot of play on the radio.
Well guess what?
One station in town is already doing it, 24/7!
TV Commercial: "This holiday season, the magic begins at Lowe's..."
It happens every year just as Halloween wraps up, the holiday shopping ads roll out! Christmas trees are on display in stores, and decorations are starting to go up!
”It's the most wonderful time of the year..."
Ready or not folks, here it comes. Radio stations across the country are getting their holiday music formats in place, and KOSY 106.5 FM decided to take the plunge first!
Lance balance, KOSY 106.5: "Yes it did. we decided to start playing all Christmas music all the time."
This past Monday, the station re-programmed its playlists, decorated the studio, and began counting down the shopping days!
”It's the hap happiest season of all...."
“24 hours a day huh...”
"That's kind of early. i mean Halloween just got over. and I'm not even thinking about Thanksgiving yet."
It is November, but it doesn't feel like the holiday season. there's no snow on the ground--at least at the lower elevations, and people are walking around in their shirtsleeves.
--Walking and jogging;
--With the baby and the dog
Not thinking about the holidays yet? Face it, they'll be here before we know it. And the sounds of the season played by the radio stations will help us get into the mood.
FM-100, which for 37-years, has played round-the-clock favorites, will begin its holiday music rotation this coming Monday.
“Jingle bell rock"
The Thanksgiving weekend used to be considered the beginning of the season... but now the holidays seem to stretch from Halloween to the end of the year...
And that includes the holiday music!
Lance Ballance: "We actually did quite an extensive survey of our audience, and they said the earlier the better."
Keith: “So it's ok?”
Lance Ballance: “Well it's ok, you know everything starts earlier now, doesn't it?"
Only 50 shoping days to go!
Retailers like it when radio stations begin playing the holiday sounds. They play it in their stores. And say the shoppers start buying.