'Downtown Rising' gets a new look

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SALT LAKE CITY -- If there's a positive economic story out there, all you have to do is look to Salt Lake's downtown. Construction cranes are everywhere, hundreds of people are working, and new businesses are opening their doors.

The message is big, bold and clear: Downtown Rising. Now, where ever you go, you won't be able to miss it. It's the "rallying phrase," if you will, about the future of Utah's largest city.

New buildings are certainly rising in the downtown area now, as City Creek and many other projects begin to take shape.

**Individual projects include:**
• **Public Market**: Permanent structure to partner with Downtown Farmers Market • **Film Center**: RDA recently signed agreement for building • **Utah Performance Center on Main**: Bids under review for development • **TRAX to the Airport**: Ground broken • **More residential building downtown** • **Strengthened tie with the University of Utah, SLCC, BYU Salt Lake** • **OC Tanner HQ moving into renovated Hansen Planetarium**: Opens late September or early October • **Leonardo moving ahead**: City released bond and renovation underway • **Improvements at Pioneer Park**
"This is much bigger than just on light posts or kiosks or some of the building wraps, but we are trying to capture the momentum that's being generated downtown," said Jason Mathis, executive director of the Downtown Alliance. From Chopper 5, it's easy to see numerous new buildings; some still in the early stages, others almost completed. A million and a half dollars are spent each day related to all the work currently going on.

As things start to take shape, others are being caught in the momentum and want to be a part of it.

"Small businesses are populating Main Street in ways that we haven't seen in a really long tome, Mathis said.

For example, a new brew pub is opening up this week. Another restaurant across the street is coming soon. An international art gallery is operating.

**What is Downtown Rising?**![](http://media.bonnint.net/slc/1281/128110/12811048.jpg)
Downtown Rising is a vision for downtown Salt Lake City. A new age of unprecedented investment in the downtown area prompted business leaders to consider the broader implications of an array of significant, but individual, developments. Downtown Rising was created to be the glue to link those disparate parts together.
"We've tracked 24 small businesses that have opened up in the last four months in the central business district; so a pretty small geographic area that's really flourishing," Mathis said. A couple of months ago, the Salt Lake Chamber and the Downtown Alliance approached Infinite Scale Design Group to create the "look" that will bring added attention to all this.

"It really allows it to pop in the environment, and we really wanted to get that message across in a simple, clean way," said Amy Lukas, of Infinate Scale Design Group.

Downtown Rising: Physically it is for sure, but there's more to it.

"Downtown Rising is really a statement of where we want to be in the future," Mathis said. "It's really forward thinking and focused on where dow we want to be in five years from now? Ten years from now? Forty years from now?"

It's careful long-term planning for Utah's capitol city.

E-mail: kmccord@ksl.com

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Keith McCord


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