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Midvale - Rob Cuff has been appointed as the Executive Director of the Utah High School Activities Association. He will fill the vacancy left by the retirement of Dave Wilkey. He will assume director duties on August 1st.
Cuff has spent the last 8 years as an assistant director for the UHSAA which he feels has prepared him for his new position.
"I have learned the importance of consistency, the certitude of equal opportunity and the responsibility of being a positive role model." Cuff said. "I am a team player who understands the mission, objectives and services of the UHSAA."
The UHSAA faces several challenges including the economy, recruiting and retaining officials, and the state's transfer rule. He believes he is ready for the challenge.
"I will utilize my experience and training to lead the Association and office staff in establishing education-based school activities which promote and develop character, values and principles that will last a lifetime."
Prior to employment with the UHSAA, Cuff was head basketball coach at Mountain View High School where he coached for twelve years, seven of which were as head coach of the Bruins. Rob was the winningest coach in Mountain View boys basketball history with his 126-44 record. His 23 win 5 loss state tournament record with 12 wins in a row from 1997 to 2000 is without peer. With the 1998 and 1999 state boys' titles, seven top 5 finishes and 4 straight final fours, the Bruin program owns one of the most sterling pedigrees in Utah prep history.
Rob also refereed football for 12 years and whistled 3 state championships along the way. His eight years as an English teacher at Mountain View earned him Teacher of the Year honors in 1995. Rob is married to the former Sonya Garner of Provo and they are parents to four children; Kilee, Landon, Braydon, and very recently, Shaylee.
