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This is Fred Ball for Zions Bank, speaking on business.
Advertising plays a vital role in the success of any business, and the secret to creating ads that work is to discover how to best introduce products or services to your target demographic. With Utah's increasingly diverse population, this can be tricky.
Utah's Latino population has steadily grown during the last 20 years. According to statistics from the Utah Office of Ethnic Affairs, the majority of that population consists of Latinos of Mexican descent. Olga Castaneda discovered this and decided to create an agency specifically designed to reach that population. The result was Acento Advertising.
Acento Advertising is a full-service advertising agency. Its services include research and analysis, marketing, graphic design, Web development, public relations, copywriting, editing, printing, and translation work. Marketing and advertising to the Mexican Latino population are the Midvale agency's main focus.
Social networking is the hottest trend in today's marketing and communications field. Not only do most networking sites have a large number of users, but it's also an inexpensive way to reach a target demographic. Acento Advertising has launched several successful campaigns through Facebook and has developed a strong presence in the social networking arena. The agency also works with Spanish newspapers, magazines and other community-oriented publications.
Olga has approached her business with the perspective that culture is not stagnant but is continually growing and changing. Utah's diverse Latino community has a wide variety of cultural norms, but she keeps the perspective that different cultures can be blended. This has helped distinguish Acento Advertising from other agencies.
Starting a company in such a tough economic climate has helped Olga be more conscious of maximizing advertising dollars. Olga anticipates Acento Advertising will continue to grow as it helps mainstream businesses reach the Mexican Latino community.
For Zions Bank, I'm Fred Ball. I'm speaking on business.
Acento Advertising 7583 S. Main St., Ste. 200 Midvale, UT 801-938-0937
