- Crumbl CEO Jason McGowan announced BYU won't face a fine after fans stormed.
- McGowan will donate the fine money to BYU's name, image likeness funds instead.
- He also cleared student lunch debt in Provo Salt Lake City school districts.
PROVO — BYU won't be fined after fans stormed the field following the Cougars' 24-21 win over then-No. 23 Utah.
But the Utah County business leader and BYU donor who said he'd pay the fine isn't stopping there.
Crumbl CEO Jason McGowan posted Wednesday on social media platform X that the conference has not instituted a fine after fans rushed the field following the rivalry win, where then-No. 15 BYU was a 3.5-point underdog.
But when the response to his initial offer was received warmly by BYU fans — many of whom "celebrated" by buying Crumbl cookies Monday — McGowan said he would donate money set aside for the fine to BYU's name, image and likeness funds.
And one more thing ...
"Because of your overwhelming support and inspired by Kalani's love for his opponents, every bit of student lunch debt in the Provo City and Salt Lake City school districts for all schools was wiped out this morning," he added.
BYU Fine Update
— Jason McGowan (@jasonmcgowan) October 22, 2025
No fine for BYU storming the field.
So here's the play: instead of a fine, that money's going straight to our players through an NIL.
And because of your overwhelming support and inspired by Kalani's love for his opponents, every bit of student lunch debt in…
For McGowan, taking care of a potential BYU fine was a way to show that "donors and haves have our players backs, period," he said earlier.
"Jason has built his career around creating meaningful moments," Crumbl said in a statement, "and he didn't want to miss the chance to help his fellow Cougar fans enjoy one."
The Big 12 announced a public reprimand and fine of $50,000 after Arizona State failed to follow field storming protocols following the Sun Devils' 26-22 win over Texas Tech.
But applying the penalty, which is described a violation of the conference's principles and standards of sportsmanship, has not been universal.
Colorado, for example, was not fined after Buffaloes' fans stormed the field following a 24-17 upset win over Iowa State because the university followed conference field-storming protocols, according to a school spokesperson.
After the game, Colorado coach Deion Sanders — seemingly unaware that storming the field was a finable offense — jokingly suggested fans should "chip in" to help pay the fine, and then have a good (but safe) time on the field.
"As long as we control our — we don't want to do nothing stupid. … I love it," Coach Prime said. "I want to see the kids rush the field, I absolutely love it."
BYU looks to build on its 7-0 start that includes a 4-0 mark in Big 12 play when the. 11th-ranked Cougars travel to Iowa State on Saturday (1:30 p.m. MDT, FOX).
