Estimated read time: 3-4 minutes
- Crumbl CEO Jason McGowan will cover BYU's fine for fans storming the field.
- BYU fans celebrated a 24-21 victory over Utah by storming LaVell Edwards Stadium.
- Big 12 fines schools up to $50,000 for field storming but rules aren't consistent.
PROVO — BYU won't have to worry about any potential fine from the Big 12 Conference for its fans storming the field after a rivalry win.
Crumbl CEO Jason McGowan said in a statement late Sunday night that he offered to pay any fine from the conference as a result of fans storming the field following the Cougars' 24-21 win over then-No. 23 Utah.
As the clock ticked down on BYU's third straight win in the rivalry series — its longest streak since winning four in a row from 1989-92 — fans began eagerly lining up around the perimeter of LaVell Edwards Stadium.
McGowan told the team he offered to pay the fine in the locker room after the game, according to a video he posted on social media platform X after the game.
"I don't know that we were going to keep them off the field tonight," BYU safety Tanner Wall said after the game with a smile. "We already got someone ready to pay the fine, so we're good; don't worry about that."
Added running back LJ Martin: "It was really cool. That was the first time I've been part of the fans storming. It was cool to be out there and have the fans storming around you."
The moment in the BYU locker room the players found out I personally paid the fine to let the fans storm the field. Us donors and fans have our players backs, period. @BYUCougarspic.twitter.com/HzZrncLnP9
— Jason McGowan (@jasonmcgowan) October 20, 2025
After repeated announcements over the stadium's public-address system, McGowan signaled to university leadership and fans in attendance to swarm the field in a respectful way upon the conclusion of the game.
What began as a light trickle eventually ended with the majority of fans sprinting toward midfield, where they danced with head coach Kalani Sitake, snapped selfies with players and coaches, and eventually hoisted BYU president C. Shane Reese on their shoulders to crowd surf above the ROC.
Conference bylaws indicate that schools could be fined up to $50,000 for fans storming the field, though that rule hasn't been universally enforced.
After Colorado's 24-17 upset of No. 22 Iowa State, for example, head coach Deion Sanders was unaware of the rule and jokingly suggested fans should "chip in" to help pay the fine — and then have a good time on the field.
"As long as we control our — we don't want to do nothing stupid. … I love it," Coach Prime said after the game, per Yahoo Sports. "I want to see the kids rush the field, I absolutely love it."
The Big 12 later announced that it had rescinded the Buffs' fine because the school "executed its field storm management procedures" after the game, according to a school spokesperson through Buffaloes Wire.
Crumbl's statement said McGowan — whose company has been a corporate sponsor of the Cougars — was on the field watching the rivalry game
"Jason has built his career around creating meaningful moments," Crumbl said in a statement, "and he didn't want to miss the chance to help his fellow Cougar fans enjoy one."
After a 7-0 start that includes a 4-0 record in Big 12 play, the 11th-ranked Cougars travel to Iowa State on Saturday (1:30 p.m. MDT, FOX).
