Women's teams in the NCAA Tournament getting individual revenue share for 1st time. What's a 'unit'?

Columbia guard Marija Avlijas runs with teammates during practice in Chapel Hill, N.C., Wednesday, March 19, 2025, before their First Four basketball game in the NCAA Tournament against Washington on March 20.

Columbia guard Marija Avlijas runs with teammates during practice in Chapel Hill, N.C., Wednesday, March 19, 2025, before their First Four basketball game in the NCAA Tournament against Washington on March 20. (AP Photo/Nell Redmond)


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Women's teams in the NCAA Tournament for the first time will be getting an individual share of the March Madness revenue pie. Women's teams will earn financial incentives, known as units, for playing in the tournament. It is one of the final equity pieces that is missing between the men's and women's tournament. In the past schools received no financial reward other than the NCAA covering the cost of a team's expenses to play in the tournament.

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