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BOSTON — Boston's expansion National Women's Soccer League team is rebranding before the team ever plays a match. The club dubbed BOS Nation announced Friday that it will get a new name in the coming weeks. The name BOS Nation was unveiled in October with a widely criticized marketing campaign, "Too Many Balls," which some considered offensive. A day later, the team apologized, saying it missed the mark with an attempt to create a buzzworthy brand launch. Boston and an expansion team in Denver will bring the NWSL to 16 teams when they begin play next year.
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