Brazil extends Nike kit deal to 2038 and it's worth $100 million per year, AP source says

Brazil's Raphinha, center, celebrates with teammate Vinicius Junior, right, after scoring his side's opening goal against Venezuela during a FIFA World Cup 2026 qualifying soccer match at Monumental stadium in Maturin, Venezuela, Thursday, Nov. 14, 2024.

Brazil's Raphinha, center, celebrates with teammate Vinicius Junior, right, after scoring his side's opening goal against Venezuela during a FIFA World Cup 2026 qualifying soccer match at Monumental stadium in Maturin, Venezuela, Thursday, Nov. 14, 2024. (AP Photo/Ariana Cubillos)


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SAO PAULO — Brazil soccer has extended its kit deal with Nike by 12 years to 2038. A person familiar with the agreement told The Associated Press it's worth $100 million per year, plus royalties on the sale of national team shirts, which were not included in previous contracts. The person spoke on condition of anonymity because they weren't authorized to disclose the terms of the deal. For the first time, the Brazilian Football Confederation will also be allowed to license products and open stores worldwide. CBF president Ednaldo Rodrigues says, "This contract shows the strength of Brazilian soccer."

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Mauricio Savarese

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