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French liquor company Pernod Ricard, best known in France for the anise-flavored aperitif pastis, has scrapped a sponsorship deal with Paris Saint-Germain after protests from Marseille. Fans of Marseille, the bitter rival of PSG, complained that the drink belongs to their city. Pernod Ricard says in a statement it ended the global deal announced this week "because of the strong emotions aroused." Marseille has long been associated with the French liqueur called pastis. So when Pernod Ricard announced a new commercial partnership with PSG this week, it left a bad taste in the mouths of Marseille fans.
