Estimated read time: Less than a minute
This archived news story is available only for your personal, non-commercial use. Information in the story may be outdated or superseded by additional information. Reading or replaying the story in its archived form does not constitute a republication of the story.
MADRID — EA Sports will become the title sponsor of the Spanish league beginning in 2023-24. The league announced on Tuesday that the videogaming company will replace Spain-based bank Santander after its final season as the main sponsor of the second-richest European domestic league. The league and EA Sports signed a multi-year contract. The Spanish sports daily Marca says EA Sports will pay 30 million euros a season to the Spanish league. The rebranding deal includes the first and second divisions and other league-related competitions.
