Beer companies paying for consumers' groceries

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Your next trip to the grocery store could cost you nothing, thanks to beer companies. Tonight we have information on how to shop on beer companies' tabs.

Jaclyn England
Jaclyn England

You don't have to drink it. You don't even have to buy it. But you do have to find a beer rebate to start getting checks in the mail from beer companies.

It's a discovery Jaclyn England made a year ago when she found a stack of beer rebates at the grocery store.

"Some of them say: ‘You must purchase this such-and-such beer.' But the great thing about Utah is that it says: ‘No beer purchase required in the state of Utah,'" England explained.

England started using them, and she's been getting money in the mail ever since. "Frequently, I'll tell my husband, ‘Tonight's dinner is sponsored to us in part by Bud.' Because Budweiser buys our food half the time," she said.

Beer companies paying for consumers' groceries

Pizza, crab legs, chicken wings, deli meats and cheeses, sandwiches, bottled water; you name it, as long as it shows up on a beer rebate, England throws it in her cart.

"You can get kind of creative with it. You can get like a Papa Murphy's take-and-bake, or like the rotisserie chickens from Costco, places like that; and as long as you're spending at least $15 worth, you get $15 back," England explained.

The beer companies are banking that if you're buying those items, you'll also be buying some brew.

"What they're doing is linking their beer brand with other really positive things that you might do to celebrate: a football game, a party, a holiday," said Peggy Lander, with Richter7 advertising.

Beer companies paying for consumers' groceries

It's easier than couponing, and there's no cutting and no clipping. "There's no looking for this specific brand and making sure that you're buying the right size and the right brand. It's anything you want," England said.

The rebates aren't always where you'll notice them. "Most of us breeze right by them. But if you keep your eyes open, you can get a lot of great deals and a lot of free items," England said.

Most of the time they're not in the beer aisle. "They're usually on a display. There's usually a stack of beer and then a poster with them on there," England said.

England says she gets $50 to $200 worth of free food a month, and she finds other rebates that save her even more money every month.

For more information on the additional rebates England uses, CLICK HERE.


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