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McDonald's randomly accepts hugs, compliments as meal payment

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SALT LAKE CITY — McDonald’s has claimed the slogan ‘I’m lovin’ it’ for more than a decade, and now it’s showing what that lovin’ is.

Monday, the fast food establishment launched their “Pay With Lovin’” campaign, which gives select customers a chance to pay for their meal in compliments, a phone call to a loved one, a fist bump or other forms of “lovin,’” according to a news release.

After customers have ordered food and presented payment, the Guest Service Manager or the Lovin’ Lead will inform them of their opportunity to pay with lovin’, and they can choose to pay with money or the alternative.

Customers have until Valentine’s Day to take advantage of this deal, which will be available at participating McDonald’s restaurants at predetermined, randomized times from 6 a.m. to 6 p.m. The drive-thru is not included in the campaign.

So much lovin' in Centerville today! #paywithlovin#Utahpic.twitter.com/aoeasNP5EE — Utah McDonald's (@McDonalds_Utah) February 2, 2015

> Joahan in Woods Cross paid with lovin' by giving the man behind him a high five! [\#paywithlovin](https://twitter.com/hashtag/paywithlovin?src=hash) [pic.twitter.com/9jyvs1rREg](http://t.co/9jyvs1rREg) > > — Utah McDonald's (@McDonalds\_Utah) [February 2, 2015](https://twitter.com/McDonalds_Utah/status/562372911873273857)

“McDonald’s is in a unique position to bring a little more lovin’ to our customers,” Deborah Wahl, chief marketing officer for McDonald’s USA, said in the news release. “We’re on a journey to change the relationship and conversation and Pay with Lovin’ is a direct way for us to engage with our customers. We believe that a little more Lovin’ can change a lot.”

To learn more about the campaign, watch the video. To share your Lovin’ experience, follow McDonald’s on Twitter.

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Megan Marsden Christensen

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