Reese’s Peanut Butter Cups Kickoff Playoff Pandemonium

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HERSHEY, Pa.--(BUSINESS WIRE)--Dec 29, 2014--The Hershey Company (NYSE:HSY) today announced the kickoff of Reese’s Playoff Pandemonium, a campaign designed to help fans enjoy the football playoff season. To make sure football fans understand how to ‘properly’ celebrate and entertain, the brand has created Reese’s Rules which will be delivered by Ref Foxworthy — the Reese’s Referee.

Today is the kickoff of Reese's Playoff Pandemonium, a campaign designed to help fans enjoy the football playoff season. To make sure football fans understand how to 'properly' celebrate and entertain, the brand has created Reese's Rules which will be delivered by Ref Foxworthy — the Reese's Referee. (Photo: Business Wire)

“This is the best time of year for football fans – playoff time,” said Ref Foxworthy, the official Reese’s Referee. “To celebrate in the best way possible, football fans need to know the rules. I’m here to help fans win big when entertaining during the playoffs!”

Throughout the course of the football playoff season, Ref Foxworthy will deliver humorous Reese’s Rules via short, witty videos via Reese’s social media platforms while asking fans to share their own entertaining rules or images using the #ReesesGameday hashtag. For fans that are looking for that extra winning edge, an in-store SMS text campaign will enable fans to opt-in for additional Reese’s Rules from Ref Foxworthy and a coupon for future Reese’s purchases.

Here are some examples of Ref Foxworthy’s Reese’s Rules:

Tackling is permitted when someone grabs the last Reese’s Miniature Pass interference may be called for not sharing your Reese’s Minis ALWAYS go for two when celebrating with Reese’s Peanut Butter Cups “Jeff Foxworthy has entertained millions with his comedy for more than 25 years and is the largest selling comedy-recording artist in history, so we believe that he is the perfect choice to bring some entertainment to an often heated and intense playoff season,” said John Maitrejean, Sr. Brand Manager, Reese’s Franchise. “’Ref Foxworthy, with his quick-witted humor and every-man persona, is sure to lighten the mood and is the perfect choice to be the Reese’s Referee.”

Playoff Pandemonium complements Reese’s existing partnerships in college football, specifically as the official sponsor of the inaugural College Football Playoff and, beginning in fall of 2015, ESPN’s College GameDay. The Reese’s brand is also title sponsor of the Reese’s Senior Bowl, college football’s annual premier senior showcase event, featuring the nation’s best senior collegiate football stars and top draft prospects.

To view the complete Reese’s Rules video series, please visit Reese’s YouTube channel HERE.

For more information about the Reese’s brand & Playoff Pandemonium, please visit



About The Hershey Company

The Hershey Company (NYSE:HSY), headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 13,000 employees around the world who work every day to deliver delicious, quality products. The company, which has more than 80 brands around the world that drive over $7.1 billion in annual revenues, includes such iconic brand names as Hershey's, Reese's, Hershey's Kisses, Jolly Rancher and Ice Breakers. Hershey is focused on growing its presence in key international markets while continuing to build its competitive advantage in North America. Additionally, Hershey is poised to expand its portfolio into categories beyond confectionery, finding new ways to bring goodness to people everywhere.

At Hershey, goodness has always been about more than delicious products. For 120 years, Hershey has been committed to good business by operating fairly, ethically and sustainably to make a positive impact on society. This means contributing to a better life for its employees, consumers, communities, and, ultimately, creating a bright future for children in need. This commitment is exemplified by Milton Hershey School, established in 1909 by the company's founder and administered by Hershey Trust Company. The children who attend the school receive education, housing, and medical care — thriving as direct beneficiaries of The Hershey Company's success.

Photos/Multimedia Gallery Available:

CONTACT: The Hershey Company

Anna Lingeris, 717-534-4874 | 717-649-7214



SOURCE: Reese’s

Copyright Business Wire 2014

PUB: 12/29/2014 08:10 AM/DISC: 12/29/2014 08:10 AM

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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