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-- WITH PHOTO -- TO BUSINESS, AND NATIONAL EDITORS:
ASI Reports 2013 Ad Specialty Sales of $20.5 Billion Break Industry
Record
TREVOSE, Pa., April 16, 2014 /PRNewswire-USNewswire/ -- The
Advertising Specialty Institute@ (ASI) today released its annual
sales analysis for the promotional products industry, showing total
sales of $20.5 billion for 2013, up 5.3% from 2012, with continued
strong sales forecast throughout 2014.
Leading research firm eMarketer's estimates for media spend by
category suggests total distributor sales of $20.5 billion puts
promotional products third among all advertising media, behind TV and
digital, the same ranking as 2012, when sales were $19.4 billion.
Sales of promotional products have now increased for 16 straight
quarters, according to ASI supplier and distributor sales reports.
Fueled by sales of branded items like T-shirts, caps and pens that
companies typically give away to promote their brand or event, the
promotional products industry is growing at over twice the rate of the
U.S. economy.
"It's clear the entrepreneurs and small business owners at the heart
of the promotional products industry are bullish on ad specialties and
more optimistic than ever," said Timothy M. Andrews, president and
chief executive officer of ASI, the largest media, marketing and
education organization serving the promotional products industry, with
a network of over 25,000 distributors and suppliers throughout North
America. "ASI is proud to play a continued part in celebrating the
success of distributors, suppliers, decorators, screen printers and
line reps who help America's businesses promote themselves through
low-cost, high-impact ad specialties, which still cost as little as
half a penny per impression."
According to ASI reports, generally, as the size of a distributorship
increased, so did the proportion with higher sales in 2013 than 2012.
Over 86% of larger distributors (over $5 million in sales) reported an
increase, compared to less than two-thirds (65 of smaller
distributors (less than $250,000 in sales).
"Our overall experience is that we saw growth greater than the
industry average," Jo-an Lantz, executive vice president of Top 40
distributor Geiger (asi/202900), told ASI's Counselor PromoGram. "We
anticipate another great sales year in 2014. The industry will have
another growth year, and we are expecting the same."
The U.S. Department of Commerce reports that real GDP - which measures
output produced in the U.S. -grew at an annual rate of 2.6% in the
fourth quarter of 2013. Averaged across the four quarters of last
year, real GDP added 1.9% in 2013 from 2012. Economists predict the
U.S. economy will grow by 3% in 2014, the fastest rate of expansion
since 2005. By contrast, the promotional products industry was up 5.3%
from 2012 to 2013.
Click here to read the entire exclusive survey, which ASI commissioned
to estimate industry sales for 2013 and the outlook for 2014.
Invitations went to ASI distributor members who were the primary
contact with their firms, and had been in business at least one year.
To learn more about ASI research and sales analysis, contact Nathaniel
Kucsma, ASI's director of marketing research, at
nkucsma@asicentral.com .
About ASI The Advertising Specialty Institute (ASI) is the largest
media, marketing and education organization serving the promotional
products industry, with a network of over 25,000 distributors and
suppliers throughout North America.
CONTACT: Dawn Marie, +1-201-757-5503, press@asicentral.com
Photo - http://photos.prnewswire.com/prnh/20140416/75763
SOURCE Advertising Specialty Institute
-0- 04/16/2014
/Photo: http://photos.prnewswire.com/prnh/20140416/75763
PRN Photo Desk, photodesk@prnewswire.com
/Web Site: http://www.asicentral.com
CO: Advertising Specialty Institute
ST: Pennsylvania
IN: ADV TVN FIN
SU: SLS ECO
PRN
-- DC07212 --
0000 04/16/2014 20:52:00 EDT http://www.prnewswire.com
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