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[STK]
[IN] ADV MLM SMD FAS WEB
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-- WITH PHOTO -- TO BUSINESS EDITORS:
ROMWE Creates Street Fashion Miracle Via Facebook
NANJING, China, April 16, 2014 /PRNewswire/ -- It is a miraculous
story that took place on Facebook.
Try searching "Romwe" on Google and you will find 6,500,000 webpage
results. You will also find 7,500,000 results on Google Images and
825,000 results on Google Videos. ROMWE currently has 369,958 likes on
its official account on Facebook. The Alexa rank of ROMWE.COM reaches
5600.
Photo - http://photos.prnewswire.com/prnh/20140415/73683
Now, ROMWE is known as a popular women's clothing brand that focuses
on street fashion and is loved by college girls in Europe and U.S.
The company was launched on Christmas in 2009. Only in 3 years, how
could it create such a miracle in the way that most people don't
support?
We studied ROMWE's marketing, and learned that ROMWE's success meets
marketing master Seth Godin's latest marketing theory perfectly.
Seth Godin said: "Among all the new media in the past 100 years,
Internet is the first invention that makes advertisers unhappy. The
connection between advertising and earning big money is broken. The
connection may not happen any more in the future. Once the equation
does not hold, the previous concept about marketing, production and
channel won't exist any more. The marketing in new era is based on
connections, trust and awareness. Attention is more important than we
imaged before."
90% of ROMWE's revenue comes from Facebook. ROMWE publishes new
designs on Facebook and modifies according to their fans' opinions.
ROMWE then publishes the modified designs again for another round of
feedbacks from their fans until they get the desired results.
ROMWE's design is very special. They gathered many amateur designers
interested in fashion women clothing via SNS and finish the designs in
the following way:
(1) The amateur designers, which are fashion bloggers and ROMWE's
fans, draw sketches and send to ROMWE; (2) ROMWE publishes the
sketches and its designer's introduction at Facebook; (3) ROMWE holds
a competition to ask their fans to vote for the sketches. The top 3
designs will be produced; (4) 1000 pieces of each design are produced
at first, then ROMWE launches a flash sale of the design at very
affordable price. Most designs are availed quickly by their fans.
Now, the company gathers more than 1,980,000 fans on SNS like
Facebook, Pinterest, Instagram,VK, etc. More than 60,000 pieces of
fashion women's clothing are sold at ROMWE.COM every month. In 2014,
ROMWE expects to reach $10 million profit.
Contact:
Crystal Ma +86 15850602042
Read more news from ROMWE.
SOURCE ROMWE
-0- 04/16/2014
/Photo: http://photos.prnewswire.com/prnh/20140415/73683
PRN Photo Desk, photodesk@prnewswire.com
/Web Site: http://www.romwe.com
CO: ROMWE
ST: China
IN: ADV MLM SMD FAS WEB
PRN
-- PH06208 --
0000 04/16/2014 12:45:00 EDT http://www.prnewswire.com
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