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TO BUSINESS EDITORS:
International Coach Federation Premieres Award-winning Credential
Legacy Video
LEXINGTON, Ky., March 11, 2014 /PRNewswire/ -- The International Coach
Federation (ICF) has premiered the first video in its new Credential
Legacy series. The video, which tells the story of ICF Professional
Certified Coach (PCC) Julia Mattern's journey to becoming a
professional coach and earning an ICF Credential, is posted on ICF's
Credential Legacy microsite at ICFCredentialLegacy.com.
The video was produced by ICF's marketing and communications staff, in
collaboration with Mike Benton and Matt Webb of Courage Media, a video
production firm based in Lexington, Ky.
"More than 11,000 coaches worldwide hold an ICF Credential, and each
one has a powerful story of how coaching is changing lives. Their
individual stories are a testament to the mark of excellence that the
ICF Credential stands for," said ICF's Director of Brand Management,
Lindsay Bodkin, who leads the marketing and communications team.
"Collectively, ICF Credential-holders' stories illustrate a lasting
legacy of coaching excellence. Our first video, featuring Julia
Mattern, PCC, is a taste of what's to come."
The Credential Legacy video series is the latest component of ICF's
ongoing Credential Legacy Campaign, which spotlights testimonials and
industry research illustrating the numerous personal and professional
benefits associated with the pursuit and achievement of an ICF
Credential. Throughout 2014, ICF will premiere additional videos that
tell the diverse stories of ICF Credential-holders from around the
world.
ICF's video has already netted honors from the American Advertising
Federation's (AAF) Lexington chapter. In February 2014, ICF HQ staff
accepted a Silver Award for Digital Advertising (Branded Content, More
Than 60 Seconds) at AAF Lexington's 2014 American Advertising Awards
event. The American Advertising Awards are a national award program
hosted by AAF recognizing creative excellence in the field of
advertising.
"We are thrilled that AAF Lexington honored the first video in our
Credential Legacy series with a Silver Award for Digital Advertising,"
said ICF CEO and Executive Director Magdalena Mook. "ICF
Credential-holders represent the very best of our profession, and they
do incredible things through coaching every day. The inspirational,
documentary-style videos in this series affirm the value of hiring a
coach with an ICF Credential and illustrate the benefits of earning an
ICF Credential."
The International Coach Federation is the leading global organization
for coaches, with more than 20,000 members and 10,000 credentialed
coaches in more than 100 countries worldwide. ICF is dedicated to
advancing the coaching profession by setting high ethical standards,
providing independent certification and building a worldwide network
of credentialed coaches. Coaching is a distinct service and differs
greatly from therapy, consulting, mentoring or training. ICF defines
coaching as partnering with clients in a thought-provoking and
creative process that inspires them to maximize their personal and
professional potential. For more information, please visit our website
at www.coachfederation.org.
ICF HEADQUARTERS CONTACT: Abby Tripp Heverin, +1.859.219.3529 Email
Read more news from International Coach Federation.
SOURCE International Coach Federation
-0- 03/11/2014
/Web Site: http://www.coachfederation.org
CO: International Coach Federation
ST: Kentucky
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