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SAN FRANCISCO--(BUSINESS WIRE)--Mar 10, 2014--Chartboost, the largest discovery and monetization platform powering the business of mobile games, has announced the launch of two new ad units - Video and InPlay, the company’s native in-game mobile ad offering. The distribution technology makes it easy for mobile game developers to integrate video into their games, and InPlay allows developers to display ads directly into their players’ gameplay, matching the look and feel of the game for a beautiful and seamless experience. Both Video and InPlay provide developers with free ad technology to use in Cross-Promotion or Chartboost’s Direct Deals Marketplace, giving them complete visibility and control over their players’ experience. InPlay is also available on Chartboost’s Game Ad Network.
“We’re always listening to our partners and because of their feedback we’re excited to extend our platform offerings to additional formats that will allow bigger, bolder, and highly engaging experiences,” said Maria Alegre, CEO and co-founder of Chartboost. “We set out from day one to remove the ‘black boxes’ of mobile and believe the only way to build a successful business is if you have full transparency and control over your data. With Video and InPlay, we’re taking the same approach we took with interstitials to empower game developers to grow their businesses through powerful and relevant experiences for players.”
Chartboost Video is the industry’s first free and games-only video technology for developers to use in Cross-Promotion and their Direct Deals Marketplace. The company is launching with Rewarded Video, providing players with the option to earn virtual currency or in-game items by viewing a video, and will run on a Cost Per Completed View (CPCV) basis. Similar to Chartboost’s existing offerings, all campaigns give developers full transparency and control over the design, implementation, and data of their campaigns.
Features & Benefits
Industry-first free video technology for Cross-Promotion or to use in the Direct Deals Marketplace. Targeting and optimization (game inclusion and exclusion) for more control and higher eCPM. Custom frames for a more integrated game design playback experience. High quality HD video with smart delivery for increased reliability and caching for instant playback. InPlay
InPlay is a high-touch, customizable layer that allows developers to create beautiful and engaging promotional experiences for their players. InPlay serves as a natural extension of a game, using newly designed art assets to be built around an ad, to obtain a more seamless and uninterrupted experience for the player.
InPlay is a specially designed ad format meant for studios with large creative teams who can dedicate the time and resources to create a seamless transition experience for the player. Chartboost will provide select partners with an API with app names, icons and store URLs, and the developer has the freedom to decide how to integrate it into their game, controlling their player’s experience.
Features & Benefits
Deep visual customization for an uninterrupted player experience. Simple design for easy and controlled “self-serve” integration into any game. Targeting and control for maximum eCPM. Dashboard tracking and reporting for detailed reports and analysis. Chartboost Video and InPlay are available today in closed beta. Both products are available in the Chartboost SDK and can be integrated in less than one hour. Video is available for Cross-Promotion and Direct Deals Marketplace immediately, extending to the Game Ad Network soon there after. InPlay is now available across all Chartboost products - Cross-Promotion, Direct Deals Marketplace, Game Ad Network. For more information and to apply to either closed beta, go to www.chartboost.com. For regular updates, follow Chartboost on Facebook at facebook.com/chartboost, and Twitter @Chartboost.
Chartboost is the largest discovery and monetization platform powering the business of mobile games. Chartboost empowers developers to find new players and monetize their games, by providing them with the tools and analytics to make smarter decisions. The company reinvented distribution through development of the first 100% transparent ad network, and industry’s only Direct Deals Marketplace encouraging developers to work directly with one another. Chartboost powers over 60,000 games from companies such as Supercell, Wooga, NimbleBit, ZeptoLab, Pocket Gems, PikPok, Gamevil, and Chukong, and drives over twelve billion game sessions per month. Chartboost is a Sequoia-backed company with offices in San Francisco and Amsterdam. For more information, please visit www.chartboost.com or check out our blog.chartboost.com.
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Lisa Chan, 415-994-2180 (Media)
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INDUSTRY KEYWORD: ENTERTAINMENT ELECTRONIC GAMES TECHNOLOGY CONSUMER ELECTRONICS INTERNET SOFTWARE AUDIO/VIDEO COMMUNICATIONS ADVERTISING MARKETING MOBILE ENTERTAINMENT
Copyright Business Wire 2014
PUB: 03/10/2014 11:00 AM/DISC: 03/10/2014 11:00 AM
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