Thomas Cook Group: Thomas Cook creates ‘Holidays to go!’, industry first, providing dream holiday destinations in just seconds

Thomas Cook Group: Thomas Cook creates ‘Holidays to go!’, industry first, providing dream holiday destinations in just seconds

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LONDON--(BUSINESS WIRE)--Mar 10, 2014--Holiday deal seekers can Tweet @TCOffers and mention their favourite travel destination and in seconds receive a Tweet back with a direct link to Thomas Cook’s top holiday deals to their choice destination!

@TCOffers Twitter Profile (Photo: Business Wire)

As part of the Company’s ongoing transformation strategy, and reinforcing its dedication to place its customers at the heart of everything it does, Thomas Cook Group plc ( ), is delighted to announce the introduction of its latest innovation: ‘Holidays to go!’. The first in a Group-wide initiative, and a travel industry first, the all-new ‘Holidays to go!’ via @TCOffers verified Twitter profile will provide holiday deal seekers the latest holiday offers from Thomas Cook in just seconds.

“We all know that everyone desires the best deal for their holiday travels whether that be a short city break, or a two week all inclusive holiday to warmer climates,” said Jonathan Roberts, Group Head of Social Media for Thomas Cook Group. “Our customers don’t always have time to search for holidays, so we have made it very easy for them. People simply Tweet something like “Holiday deals to Florida” mentioning @TCOffers in their Tweet and in a matter of seconds they will get a Tweet back with a link to our latest holiday deals to Florida. You don’t even have to follow @TCOffers to get your reply, and better yet, if your question is a bit out of the norm, no problem, it gets automatically sent on to the @ThomasCookCares team where our social media specialists will find you that dream holiday deal.”

“Harnessing digital technology for exciting new applications like ‘@TCOffers’ helps our customers get information in seconds about our latest holiday destinations and offers, wherever and whenever; sitting on the bus, in the local café or together as a family at home,” said Harriet Green , CEO of Thomas Cook Group plc @harrietgreen1 . ‘Holidays to go!’ is just one of so many exciting new innovations we are bringing to fruition at Thomas Cook. If you have an idea of what country, city or resort to which you would like to travel, ‘Holidays to go!’ does your holiday search for you, going through 1,000’s of holiday selections in seconds. It is just like having a travel agent sitting with you at your tablet, smart phone or desktop computer. We were the first major high street travel agency in the UK to offer online bookings and now the first travel operator to create this technology, harnessing the power of Twitter to make it easier than ever for our customers to find their dream holiday.”

About Thomas Cook Group plc.

Thomas Cook Group plc is one of the world's leading leisure travel groups with sales of over £9 billion and more than 20 million customers in the year ended 30 September 2013. Thomas Cook is supported by c 27,000 employees and operates from 17 countries; it is number one or two in all its core markets. Thomas Cook Group plc’s shares are listed on the London Stock Exchange (TCG).

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CONTACT: Contact Details:

Jenny Peters

Group Head of Communications

Thomas Cook Group plc

Phone: 44 207 557 6431

Mobile: 44 7568 105144


Jonathan Roberts

Global Head of Social Media

Thomas Cook Group plc

Phone: 44 0207 557 6422

Mobile: 44 7730 286 318



SOURCE: Thomas Cook Group

Copyright Business Wire 2014

PUB: 03/10/2014 08:45 AM/DISC: 03/10/2014 08:45 AM

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