CINCINNATI--(BUSINESS WIRE)--Mar 6, 2014--With time, stress and overall environmental challenges, skin can become fatigued and lose its youthful, radiant glow. Although the quality of skin care products is usually the first culprit to a failing skin care regimen, the problem really lies in the skin’s energy level – the lower skin energy levels become with time, the less receptive it is to anti-aging ingredients. In response to the troubling appearance of fatigued skin, Olay reformulated its best-selling Regenerist line with new Skin Energizing Technology – a hydrating formula designed to improve skin’s responsiveness to anti-aging ingredients and fight the look of skin fatigue by accelerating surface layer cell turnover, increasing brightness and decreasing the appearance of fine lines and wrinkles.
Dr. Omar Torres, Nationally Renowned Dermatologist and Olay Regenerist Spokesperson (Photo: Business Wire)
To highlight the line’s new reformulation, Olay Regenerist has partnered with Dr. Omar Torres, a renowned dermatologist, author and an expert when it comes to understanding the importance of fighting the look of fatigued skin. Knowing that healthy, glowing skin is easily attainable, Dr. Torres shares his expert tips on how to obtain energized skin to look ten years younger while discussing the revolutionary benefits of Skin Energizing Technology.
Protect your skin. Check that your moisturizer is protecting you from both types of ultraviolet rays - Type A and Type B rays (UVA and UVB). Incorporate your application of sun block into your morning routine every day, along with your regimen of products containing antioxidants, peptides and retinoids. Doing so will enable you to achieve and maintain glowing, youthful and radiant skin! Do not lose your skin’s energy. Do you know that scientists have shown that, over time, your skin cells lose their ability to produce energy? This means that the skin can less effectively defend itself against the elements of the environment and the other stresses of daily living. At the cellular level, your skin’s defenses continue to decline and your skin cells do not turn over as quickly. This is why it is imperative to utilize products like Olay Regenerist Micro-Sculpting Cream or Olay Regenerist Wrinkle Revolution Complex, which have the ability to energize your skin with ingredients that fight the elements and help restore skin to a healthy, radiant, more youthful-looking condition. Keep skin energized with key ingredients, including Niacinamide (Vitamin B3), Olivem (an olive derivative) and Lys’lastine (dill extract) – a new generation of ingredients in skin care for women over 35 in mind. At or around age 35, the skin starts to show evidence of damage, causing it to appear tired and unhealthy looking. Combined in a moisturizing formula, these ingredients hydrate and renew the surface layers of the skin to help to reenergize your overall appearance revealing a much more youthful-looking and radiant glow. Care for a wrinkle-free profile. Would you like to look ten years younger? Caring properly for your hands, neck and neckline is another key to attaining this goal. Cleanse, exfoliate, moisturize, protect and repair these areas of the skin, in conjunction with caring for your facial area and you will project an overall and harmonious appearance of health and energy. Olay Regenerist Micro-Sculpting Serum visibly improves the appearance of skin across the face as well as firm the look of the skin around the neckline. Use products with antioxidants. Do you know that applying antioxidants to your skin energizes it? Antioxidants such as Niacinamide, Olivem, and Lys’lastine can help fend off free radicals at the skin surface, which drain the cells of critical energy. Keep an eye on your lashes. Remember that long, thick eyelashes are synonymous with youth and beauty. In the majority of women, eyes are what reveal or even exaggerate true age. This is why you should use creams that moisturize the eyelids to help soften expression lines. Products containing peptides are ideal for this purpose. Peptides are protein particles that are absorbed through the skin and act as “messengers”, awakening the cells with moisture and encouraging them to increase their natural production of collagen to create the youthful appearance you are striving for. Select a product that imparts strength, girth and volume to lashes in order to achieve that “perfect look” you want to attain. The Olay Regenerist Micro-Sculpting Eye & Lash Duo combines a hydrating eye cream with a nourishing lash serum. The reformulated Olay Regenerist line includes the Micro-Sculpting Cream, Micro-Sculpting Eye Cream & Lash Duo, Advanced Anti-Aging Wrinkle Revolution Complex and Micro-Sculpting Serum. All are available in retailers nationwide at a suggested retail price between $25.99 and $33.99.
To learn more about Olay Regnerist, visit OlayParaTi.com or become a fan on Facebook.com\Olay.
Olay is a leading global skin care brand, built on 60 years of empowering women to never settle and be their best beautiful every day. Olay offers women superior products for every age and skin care need based on the latest advancements in skin care science. Our wide range of product offerings include Olay Fresh Effects, the brand’s first-ever collection designed to uniquely meet the skincare needs of post-acne but pre-aging skin; Olay Complete, an excellent moisturizer with UV protection; Olay Total Effects, an all in one product designed to fight the multiple signs of aging; Olay Regenerist, a line of products powered by cutting edge science and skin energizing technology; Olay PROx, a potent, proven, professional line of skin care products comparable to a prescription; Olay Body, a collection of body washes, bar soaps and body lotions that offers superior cleansing and moisturization for a variety of skincare needs. Olay brings healthy, radiant, beautiful skin to more than 80 million women across 5 continents around the world. For more information, please visit http://www.olay.com.
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CONTACT: DeVries Global
Ana Vasquez, 212-546-8609
KEYWORD: UNITED STATES NORTH AMERICA OHIO
INDUSTRY KEYWORD: WOMEN DEPARTMENT STORES DISCOUNT/VARIETY HEALTH FITNESS & NUTRITION OTHER HEALTH RETAIL COSMETICS FASHION SPECIALTY CONSUMER HISPANIC GENERAL HEALTH
SOURCE: Procter & Gamble
Copyright Business Wire 2014
PUB: 03/06/2014 10:45 AM/DISC: 03/06/2014 10:45 AM