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Taste for Life 2014 Essentials Award Given to Slice of Life® Sugar Free Multi+ Gummy Vitamin for Adults

Taste for Life 2014 Essentials Award Given to Slice of Life® Sugar Free Multi+ Gummy Vitamin for Adults


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SAN CLEMENTE, Calif.--(BUSINESS WIRE)--Mar 6, 2014--Hero Nutritionals®, the creator of The Original gummy vitamin, is proud to accept the esteemed 2014 Taste for Life Essentials Award for Slice of Life® Sugar Free Multi+, a quality gummy vitamin and mineral supplement for adults. Naturally sweetened from fruit, Slice of Life Sugar Free Multi+ gives consumers a delicious gummy vitamin option for adults that is made without any sugar alcohols or artificial sweeteners. As reported by USA Today, a new study published earlier this month in JAMA Internal Medicine found that consuming excessive amounts of added sugar increases the risks of heart disease, premature aging, and obesity. Reducing sugar intake is becoming an essential focus for many American adults who aim to safeguard their health from these risks.

Slice of Life Sugar Free Multi+ was recognized as a key household essential by Taste for Life Magazine due to the revolutionary low glycemic sweetening ingredient, Lo Han Fruit, also known as Monk fruit, which has no calories and is 300 times sweeter than sugar, yet does not elevate insulin levels†. “It is an honor to continue in the Hero tradition of providing 'firsts' to the health conscious consumer with the first truly healthy and great tasting sugar free gummy multi vitamin,” said Claire Polson, Hero Nutritionals’ National Sales Manager. “Our sugar free line has been flying off the shelves fast!”

The unique multi-vitamin blend of Slice of Life Sugar Free Multi+ includes key ingredients for adults such as Lutein and Lycopene, which support eye health†, and Chromium to help maintain healthy blood sugar levels. Sixteen essential daily vitamins are also packed into each sugar free gummy vitamin, such as Vitamin A, Vitamin C, Vitamin D, Vitamin E, and B-Complex vitamins, which support a healthy brain and heart.†

Recent studies show that sixty-eight percent of American adults take nutritional or dietary supplements according to the Council for Responsible Nutrition (CRN). Hero Nutritionals’ Slice of Life Sugar Free Multi+ is the only gummy multi-vitamin that is sugar free with all-natural colors and flavors, non-GMO, allergen-, dairy-, preservative-, and gluten-free, meeting the needs of those with dietary and environmental sensitivities.

Each bottle contains a 30-day supply of gummy vitamins and can be found in retailers such as Whole Foods, Vitamin Shoppe, CVS, and other leading health food and grocery stores, as well as online.

To learn more about Hero Nutritionals and the Slice of Life Sugar Free Multi+ vitamin and mineral supplement, visit www.HeroNutritionals.com.

Hero Nutritionals ®

Established in 1995, Hero Nutritionals is the industry leader in creating innovative and unique gummy vitamins that promote healthy living and functional nutrition for the whole family. Hero made vitamin history by being the first company to put vitamins and minerals into a gummy delivery system. Since its launch in 1997, the Yummi Bears® line for children has become the #1 brand of children’s gummy vitamins* in the industry. Slice of Life® is a complete line of gummy vitamins for adults in an easy-to-chew form. Hero continues to be the leader and innovator within the gummy vitamin category with Organic, GMO-Free, Sugar-Free, and Vegetarian options. To learn more, visit www.HeroNutritionals.com.

www.facebook.com/heronutritional

*based on SPINS data 52 weeks ending Dec 2013

† These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

Photos/Multimedia Gallery Available:http://www.businesswire.com/multimedia/home/20140306005348/en/

CONTACT: Hero Nutritionals, Inc.

Sarah Hendrix, 800-500-4376

shendrix@heronutritionals.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: WOMEN HEALTH FITNESS & NUTRITION RETAIL SPECIALTY CONSUMER GENERAL HEALTH MEN

SOURCE: Hero Nutritionals, Inc.

Copyright Business Wire 2014

PUB: 03/06/2014 09:08 AM/DISC: 03/06/2014 09:08 AM

http://www.businesswire.com/news/home/20140306005348/en

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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