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ExpertFile Welcomes Mark Greenfield to Advisory Board as It Gears up
for Growth in the Higher Education Market
NEW YORK, March 6, 2014 /PRNewswire/ -- ExpertFile announced today the
addition of Mark Greenfield as the newest member of its Advisory
Board. Based in Buffalo, New York, Greenfield is a highly regarded,
influential member of the higher education web community. This
represents a key appointment, as ExpertFile continues to expand its
software service offering to higher education institutions, allowing
them to generate more market visibility by better promoting their
faculty and staff online as experts.
(Photo: http://photos.prnewswire.com/prnh/20140306/PH78196-a ) (Photo:
http://photos.prnewswire.com/prnh/20140306/PH78196-b )
"Faculty are the most important asset for colleges and universities,
and the combined expertise of faculty is the primary driver of
academic reputation and market visibility," said Mark Greenfield.
"I'm excited to be working with the ExpertFile team in helping schools
more fully leverage their faculty experts with the ExpertFile
platform."
Greenfield is a highly regarded, influential member of the higher
education web community. He has served for the past 14 years as
Director, Office of Web Services at the University at Buffalo in the
State University of New York (SUNY) system, which serves over 28,000
students. He began his career at UB in the Instructional Technology
Services Department where he played a significant role in integrating
technology into the classroom. His research interests include emerging
technologies, the social web, the mobile web, the Millennial
Generation and their use of technology, and the impact of
globalization and technology on schools.
A sought after keynote speaker, Greenfield frequently presents at a
wide range of higher education conferences and meetings with his
thought provoking commentary on the impact of emerging technology. He
currently serves on the board of directors for the Higher Education
Web Professionals Association, and heads the Association's Leadership
Academy. Greenfield has also served as the conference chair for the
2013 Higher Education Web Professionals Conference, and on the
Advisory Boards for the eduWeb Conference and Canadian Post Secondary
Education Web Conference.
"As we expand into the higher education market, Mark Greenfield has
been a very strong addition to our Advisory Board," said Peter Evans,
CEO of ExpertFile. "He has a unique understanding of new technologies
and how they can best serve colleges and universities as they deal
with massive, systemic change. Mark has helped so many schools across
the world."
Given the recent advances in web technology in areas such as content
management search and analytics, Evans and Greenfield see major
opportunities to improve the way educational institutions promote
their faculty and staff as subject matter experts online.
About ExpertFile
ExpertFile is the world's first expert marketing platform built for
organizations. With publishing, search optimization (SEO), lead
generation and analytics features, coupled with a unique online
marketplace, ExpertFile helps experts connect to business prospects,
media and conferences. Clients include market leaders such as
Cleveland Clinic, Perseus Books Group, Canadian Corporate Counsel
Association, Lillibridge Healthcare, and Constant Contact.
Media Contact: Cara Posey Email 800-693-9126
Read more news from ExpertFile.
SOURCE ExpertFile
-0- 03/06/2014
/Photo: http://photos.prnewswire.com/prnh/20140306/PH78196-a
http://photos.prnewswire.com/prnh/20140306/PH78196-b
PRN Photo Desk, photodesk@prnewswire.com
/Web Site: http://www.expertfile.com
CO: ExpertFile
ST: New York
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