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As an advisor to ExpertFile, Mark Greenfield brings decades of experience working with colleges and universities in technology and innovation.


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[IN] ADV EDU HED WEB ITE PUB

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-- WITH PHOTO -- TO BUSINESS EDITORS:

ExpertFile Welcomes Mark Greenfield to Advisory Board as It Gears up

for Growth in the Higher Education Market

NEW YORK, March 6, 2014 /PRNewswire/ -- ExpertFile announced today the

addition of Mark Greenfield as the newest member of its Advisory

Board. Based in Buffalo, New York, Greenfield is a highly regarded,

influential member of the higher education web community. This

represents a key appointment, as ExpertFile continues to expand its

software service offering to higher education institutions, allowing

them to generate more market visibility by better promoting their

faculty and staff online as experts.

(Photo: http://photos.prnewswire.com/prnh/20140306/PH78196-a ) (Photo:

http://photos.prnewswire.com/prnh/20140306/PH78196-b )

"Faculty are the most important asset for colleges and universities,

and the combined expertise of faculty is the primary driver of

academic reputation and market visibility," said Mark Greenfield.

"I'm excited to be working with the ExpertFile team in helping schools

more fully leverage their faculty experts with the ExpertFile

platform."

Greenfield is a highly regarded, influential member of the higher

education web community. He has served for the past 14 years as

Director, Office of Web Services at the University at Buffalo in the

State University of New York (SUNY) system, which serves over 28,000

students. He began his career at UB in the Instructional Technology

Services Department where he played a significant role in integrating

technology into the classroom. His research interests include emerging

technologies, the social web, the mobile web, the Millennial

Generation and their use of technology, and the impact of

globalization and technology on schools.

A sought after keynote speaker, Greenfield frequently presents at a

wide range of higher education conferences and meetings with his

thought provoking commentary on the impact of emerging technology. He

currently serves on the board of directors for the Higher Education

Web Professionals Association, and heads the Association's Leadership

Academy. Greenfield has also served as the conference chair for the

2013 Higher Education Web Professionals Conference, and on the

Advisory Boards for the eduWeb Conference and Canadian Post Secondary

Education Web Conference.

"As we expand into the higher education market, Mark Greenfield has

been a very strong addition to our Advisory Board," said Peter Evans,

CEO of ExpertFile. "He has a unique understanding of new technologies

and how they can best serve colleges and universities as they deal

with massive, systemic change. Mark has helped so many schools across

the world."

Given the recent advances in web technology in areas such as content

management search and analytics, Evans and Greenfield see major

opportunities to improve the way educational institutions promote

their faculty and staff as subject matter experts online.

About ExpertFile

ExpertFile is the world's first expert marketing platform built for

organizations. With publishing, search optimization (SEO), lead

generation and analytics features, coupled with a unique online

marketplace, ExpertFile helps experts connect to business prospects,

media and conferences. Clients include market leaders such as

Cleveland Clinic, Perseus Books Group, Canadian Corporate Counsel

Association, Lillibridge Healthcare, and Constant Contact.

Media Contact: Cara Posey Email 800-693-9126

Read more news from ExpertFile.

SOURCE ExpertFile

-0- 03/06/2014

/Photo: http://photos.prnewswire.com/prnh/20140306/PH78196-a

http://photos.prnewswire.com/prnh/20140306/PH78196-b

PRN Photo Desk, photodesk@prnewswire.com

/Web Site: http://www.expertfile.com

CO: ExpertFile

ST: New York

IN: ADV EDU HED WEB ITE PUB

SU: PER

PRN

-- PH78196 --

0000 03/06/2014 13:36:00 EDT http://www.prnewswire.com

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