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NEW YORK--(BUSINESS WIRE)--Mar 5, 2014--David Sable, Global CEO of Y&R, announced today a restructuring of Y&R’s Middle East operations. Joseph Ghossoub, who is the CEO of MENA Communications (a subsidiary of WPP’S Y&R Group), will take on the interim role of Chairman and CEO of Y&R MENA as Y&R enlarges and diversifies its offering in the region. At the same time, Nadine Ghossoub, whose leadership of Y&R Dubai has made it the #1 Agency in the market, will leverage Dubai as the hub of the region.
Joseph Ghossoub (Photo: Business Wire)
Mr. Ghossoub is one of the region’s most prominent and awarded advertising leaders, credited with raising the profile of creative advertising in the Middle East. MENACOM Group is one of the most successful communications groups in the region.
Said David Sable: “There is opportunity in the Middle East — for our clients and, in turn, for Y&R. And there is no one better than Joe in whom to trust our future as we drive our shopper marketing capabilities, expand our digital capabilities through our VML offering, and recommit to leveraging our proprietary BrandAsset® Valuator, the world’s largest global database of consumer perceptions of brands.
“For the important strategy we have committed to in the Middle East, Joe is unequivocally the most qualified to help us shape our future. He is without peer in the industry there and we are honored that he will take this interim role in leading Y&R regionally,” Sable added.
Core to the development of the region is the continued success of Y&R Dubai. Under Nadine Ghossoub’s leadership as Managing Director, Y&R has been named Agency of the Year for three consecutive years in a row at Dubai Lynx. Last year at Cannes, Y&R Dubai also made history by winning 14 Lions in a single year, which put the agency in the top rankings at Cannes for the year.
“Nadine is an essential part of our future growth. With her strong strategic expertise as well as her proven account management experience, she has transformed the Dubai agency into the creative powerhouse it is today,” said David Sable.
“Having made Y&R the undisputed creative leader in the market, we are confident that the momentum created in Dubai will translate into greater growth for Y&R across the region,” he added.
The appointment is effective immediately.
Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the leading global digital agencies, and iconmobile, a premier mobile marketing company. Y&R's founder, Raymond Rubicam, believed that the company's mission was to Resist the Usual on behalf of our clients. Today, that is kept alive by melding top-flight creativity with innovation to create new consumer experiences. Y&R's largest agency, Y&R Advertising, has 187 offices in 91 countries around the world, with clients that include, Campbell's Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, GAP, Land Rover, and Telefonica, among many others.
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Aviva Ebstein, 212-210-3532
Jordana Altman, 212.210.3715
KEYWORD: UNITED ARAB EMIRATES UNITED STATES NORTH AMERICA NEW YORK MIDDLE EAST
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Copyright Business Wire 2014
PUB: 03/05/2014 12:50 PM/DISC: 03/05/2014 12:50 PM
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