Combined Company to represent over 200,000 vacation rentals

By The Associated Press | Posted - Mar. 5, 2014 at 7:00 a.m.



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[STK]

[IN] TRA LEI

[SU] TNM

TO BUSINESS, AND TRAVEL EDITORS:

VacationRoost acquires LeisureLink to Create Leading Vacation Rental

Distributor

SALT LAKE CITY, March 5, 2014 /PRNewswire/ -- VacationRoost Group Inc.

("VR") today announced a substantial expansion of their Vacation Home

Reservation Network with the acquisition of LeisureLink Inc.

(www.Leisurelink.com). The combined company will offer travel sellers

the largest collection of bookable and commissionable vacation rentals

and will offer suppliers of vacation rentals the largest distribution

network in the vacation rental industry.

The vacation rental market has been growing rapidly and has attracted

many new entrants who are helping grow awareness for this category of

lodging. As more consumers recognize the benefits of staying in a

vacation rental, traditional travel distributors and online travel

agents have grown more interested in offering vacation rentals to

their consumers but have been deterred by the difficulty of

aggregating supply. Unlike other travel categories that are easily

consolidated and contracted through the Global Distribution Systems,

vacation rentals remain hugely fragmented and largely offline.

LeisureLink and VacationRoost have been working to consolidate

vacation rental inventory, standardize the offering and bring it

online since 2001. Today, the combined company offers travel

distributors over 200,000 bookable, commissionable vacation rental

units that can be contracted and accessed through one single supplier.

Vacation Home Reservation Network

The combined company's Vacation Home Reservation Network is currently

generating over $130M in annual vacation rental bookings through its

owned and operated travel brands and through its channel partners that

include leading online travel agencies: Booking.com, Expedia, Orbitz,

Priceline, and Travelocity as well as leading GDS players: Sabre,

Worldspan, Amadeus, Pegasus and over 30 other channel partners.

VacationRoost supplier partners will now be able to gain access to the

millions of customers who shop on these well-known travel brands

through their existing partnership with VacationRoost, and be able to

manage their inventory, availability and specials through a single

point of distribution.

"Today is a very exciting day for VacationRoost and LeisureLink, said

Julian Castelli, chief executive officer (CEO) of VacationRoost. Both

of our companies have been working hard to help make booking vacation

rentals easier for the consumer. LeisureLink has focused on making

vacation rentals available to traditional travel sellers and

VacationRoost has focused on perfecting the reservations process on

its own brands. The combined company will have the benefit of both

areas of expertise and will have one of the largest collections of

bookable vacation rentals in the industry."

"Joining with VacationRoost makes a lot of sense for LeisureLink"

explained Tom Lamb, chief executive officer (CEO) of LeisureLink, "As

a specialty Online Travel Agent focusing on the Vacation Rental

sector, VacationRoost knows what our channel and supplier partners

need to effectively market vacation rentals. We look forward to the

combined company building on the strong foundation we have created in

the world of vacation rental distribution."

The combined company will be led from VacationRoost's Salt Lake City

headquarters and consist of two divisions: The VacationRoost family

of travel brands and The LeisureLink Partner Services Group.

The VacationRoost travel brands are driving the charge to make booking

vacation rentals as easy as booking a hotel room. Through travel

brands like VacationRoost.com, MountainReservations.com,

Hawaiianbeachrentals.com and Mexicandestinations.com, VacationRoost's

platform allows customers to shop for and book vacation rentals online

with all the comfort and security that they are used to having when

shopping for a hotel through a traditional online travel agent (OTA).

In addition to booking vacation rentals online, customers can also

package vacation homes with cars, airline tickets, ground

transportation, and local activities. This premium online experience

is supplemented with VacationRoost's Destination Experts, who are

available to help customers find the perfect vacation rental for their

vacation and to offer local expertise on the best activities,

restaurants, and places to visit in each destination.

The LeisureLink Partner Services Group will offer vacation rental

suppliers everything they need to maximize the booking of their units,

including:

Marketspan Distribution Services: Marketspan allows vacation rental

suppliers to reach all points of distribution, including online travel

agencies like Expedia and Booking.com and offline travel agencies via

the GDS, through one consolidated channel management dashboard.

Suppliers are able to allocate inventory to one system and have it

distributed to all points of distribution. Marketspan also includes

sophisticated yield management and competitive pricing tools to help

suppliers maximize their overall revenue across the entire

distribution landscape.

Reservation Services: LeisureLink Reservation Services provides

resorts, resort destinations and vacation rental suppliers with world

class reservations capability that allows them to staff appropriately

to maximize their bookings at a more efficient cost than they could do

internally.

Technology Services: LeisureLink Technology Services provides

resorts, resort destinations and vacation rental suppliers with online

booking and travel packaging engines that allow them to seamlessly

offer their vacation rentals online alongside other travel products

like air, car and destination services that their customers are

looking for. By offering all travel products conveniently together,

partners are able to provide their customers with a one stop shop,

improving conversion and earning valuable commission dollars on third

party travel products.

The acquisition represents a major step towards VacationRoost's goal

of being the leading vacation rental reservation company. Following

major investments to optimize its technology and service delivery

platform and perfecting it in its core ski and mountain markets, the

company has recently made investments to expand its presence in

warm-weather destinations such as Hawaii, Florida and Mexico. With the

acquisition of LeisureLink, VacationRoost is now one of the top

booking generators for vacation rentals across North America and

represents the largest consolidated supply of bookable and

commissionable vacation rental properties to the traditional travel

industry.

The combined company will be led from the VacationRoost headquarters

in Salt Lake City, UT. Former LeisureLink board members Rishi Nigam,

SVP of Wyndham Vacation Exchange and Rentals and Jim Armstrong,

Managing Director of Clearstone Ventures will join the VacationRoost

board of directors that currently includes Michael Sands, former

COO-Orbitz, Elan Blutinger, founder of one of North America's largest

vacation rental management companies-ResortQuest, Rob Michalik and

Corwynne Carruthers, Kinderhook Industries, and Julian Castelli,

VacationRoost.

About LeisureLink LeisureLink provides integrated distribution,

revenue management and competitive intelligence solutions that

simplify processes and drive more bookings, all from one platform.

Over 1,000 vacation rental properties, timeshare resorts, condo hotels

and boutique resorts throughout North America, Asia and Europe trust

LeisureLink to maximize profitability and increase efficiency of their

online performance. Headquartered in Pasadena, California, LeisureLink

is funded by leading Southern California venture capital firms

Clearstone Venture Partners and Mission Ventures, with a strategic

investment from Wyndham Worldwide. For more information, visit

www.leisurelink.com.

About VacationRoost With more than 150,000 vacation rentals in 150

beach and ski destinations across North and South America,

VacationRoost offers the largest selection of professionally managed

vacation homes and condos throughout its network of websites and

affiliate partners. Travelers can search, compare, and book their

vacation rental online or work with an experienced Destination Expert

to find the perfect spot for their vacation. Based in Salt Lake City,

Utah, VacationRoost's team of experienced travel professionals is

committed to making booking a vacation rental as easy as booking a

hotel room online. For more information, visit www.vacationroost.com.

For further information, please contact:

VacationRoost Ryan Hutchings Rhutchings@vacationroost.com

801-559-3254

SOURCE VacationRoost

-0- 03/05/2014

/Web Site: http://www.Leisurelink.com

http://www.vacationroost.com

CO: VacationRoost; LeisureLink Inc.

ST: Utah

IN: TRA LEI

SU: TNM

PRN

-- LA76989 --

0000 03/05/2014 14:00:00 EDT http://www.prnewswire.com

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The Associated Press

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