Electronic prospecting system for Realtors@ helps maximize homeowner engagement

By The Associated Press | Posted - Mar. 5, 2014 at 6:31 a.m.



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[IN] RLT ADV

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-- WITH PHOTO -- TO BUSINESS EDITORS:

HomeActions e-Newsletter Reaches Milestone 1.1 Million Consumers

GREEN COVE SPRINGS, Fla., March 5, 2014 /PRNewswire/

-- HomeActions.net, an e-newsletter supporting real estate agent

e-prospecting, crossed the 1 million consumer threshold in February.

Photo - http://photos.prnewswire.com/prnh/20140305/PH76863LOGO

Real estate agents send the HomeActions e-newsletter twice a month to

consumers within their sphere of influence to keep themselves

top-of-mind when customers are ready to buy or sell a home.

"Agents find the HomeActions e-newsletter easy to use because it

doesn't require technical skills to get it set up and mailed out,"

says HomeActions CEO Barry Friedman. "We upload email lists, write

engaging news that homeowners can use and automatically mail an

e-newsletter every two weeks, sending 2.2 million e-newsletters

monthly."

The e-newsletter positions the real estate agent as a genuine expert

in:

-- Maximizing home value

-- Local real estate conditions

-- Homeowner advocacy

HomeActions' clients are also able to customize the top article spaces

in each issue to highlight local market news and observations, further

building their credibility and highlighting their industry experience.

The e-newsletter's flexible design options let Realtors@ match the

colors, graphics, logos and photographs of their independent or

franchise brand.

While the e-newsletter is reaching more than 1.1 million unique

consumers biweekly, exclusivity agreements prevent more than one agent

from emailing the same customer.

The engaging HomeActions content focuses on increasing home value,

including home improvements and maintenance, consumer finance, taxes,

insurance, décor, safety, community living issues and green living.

To maximize their visibility, agents and consumers can post the

newsletter's articles to social media sites with a single click.

Reporting analytics show how many e-newsletters are sent, who opened

the issue, which articles they clicked on and when articles were read.

ABOUT HOMEACTIONS

HomeActions provides Realtors@ a complete e-prospecting system to

generate repeat and referral business, creating more listings, buyers

and sales. The HomeActions system electronically delivers current,

engaging e-newsletter content of interest to all homeowners, not just

those actively buying or selling a home.

For more information contact: Lee Sowers (732) 719-6757 Email

Read more news from HomeActions.

RELATED LINK http://homeactions.net

SOURCE HomeActions

-0- 03/05/2014

/Photo: http://photos.prnewswire.com/prnh/20140305/PH76863LOGO

PRN Photo Desk, photodesk@prnewswire.com

CO: HomeActions

ST: Florida

IN: RLT ADV

PRN

-- PH76863 --

0000 03/05/2014 13:30:00 EDT http://www.prnewswire.com

Copyright © The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

The Associated Press

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