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[IN] INS CPR STW HRD
TO BUSINESS EDITORS:
Relayware Unveils Newest Version of its Channel Management Platform
OXFORD, England and JERSEY CITY, N.J., March 4, 2014 /PRNewswire/
-- Relayware, a SaaS-based provider of partner relationship management
(PRM) software, today announced the launch of Relayware 2014, the
latest release of its flagship platform that enables enterprises to
better automate and optimize partner program performance. In addition
to usability and performance improvements, Relayware 2014 delivers
enhancements to partner program analytics, reporting and business
intelligence, giving customers deeper visibility into their partner
engagement, loyalty and performance.
According to Forrester Research, "New approaches to partner
performance management are taking shape. The days of incentivizing and
rewarding partners' performance solely on revenue contribution are
past. Now manufacturers are applying a Balanced-Scorecard-like
approach to partner performance management."*
"The success of any channel program relies heavily on real-time,
actionable insights into partner readiness, engagement, loyalty, and
sales contribution," says Veronica Brunwin, Chief Product Officer for
Relayware. "While Relayware has always provided customers with robust
and easy-to-use reporting and analytics functionality 'out of the box'
with its platform, Relayware 2014 goes much further by collecting more
partner activity across the entire partner journey, then compiles it
into an array of dashboards to track partner program performance."
Relayware 2014 includes a number of new features that deliver advanced
user analytics and behavioral tracking, such as:
Enhanced Activity Reporting
-- Relayware 2014 provides greater insight into partner activity by
collecting more detailed behavioral metrics, such as time logged into
the partner portal, files downloaded, pages visited, deals closed,
leads passed and more.
-- Customers can set targets for each partner activity to monitor
areas of strength and weakness along the partner engagement lifecycle.
-- Customers have access to a broader set of graphical reports, which
can be accessed through a dashboard or emailed.
Advanced Media & Content Reporting
-- Relayware 2014 offers enhanced reporting of content and media
downloaded from the partner portal, whether it is a simple PDF file or
a more complex training video.
-- Customers can track what, where, when and by whom content is being
accessed, giving a deeper level of understanding into which content is
driving the greatest value.
-- Advanced filtering capability enables more dynamic and flexible
content analysis, whether by individual user, user groups, or an
Improved Partner Marketing Reporting
-- Relayware 2014 provides customers with added functionality to
analyze the effectiveness of their partner marketing programs.
Customers now have instant visibility into all marketing activities
and are able to monitor response activity in real-time.
-- A simpler report layout and deeper contact tracking allows
customers to keep tabs on all communication channels with their
-- Customers can track activity stream messages and how they were
sent, as well as drill down into the precise communication, email or
Extended Campaign Reporting
-- Relayware 2014 allows customers to plan, execute and report on the
success of multi-channel marketing activities.
-- Campaigns developed with opportunity/lead manager, MDF manager,
event manager, LMS/training and other platform modules can now be
tracked in a Campaign ROI report for wider program analysis.
Salesforce Connector Dashboard
-- Relayware 2014 makes integration with Salesforce.com easier and
more reliable than ever with improved diagnostics and advanced
-- The new Salesforce Connector Dashboard gives customers a real-time
view into the health and status of data flowing between Salesforce.com
and the Relayware system.
-- Customers can review status updates and drill into error details
just by hovering over the Salesforce Sync Status in the dashboard.
"With more businesses moving to the cloud, the traditional indirect
sales model is being disrupted, forcing vendors and partners alike to
rethink how they go to market together," says Mike Morgan, Chief
Executive Officer at Relayware. "As a result, we're seeing a growing
number of companies come to the realization that they need to track
partner program performance along the entire value chain, not just at
the point of sale. Relayware 2014 is all about giving channel
professionals and company executives a wider aperture to understand
the overall return they're getting from the channel investment."
Relayware is a global provider of PRM and business-to-business
collaboration and multi-channel communication solutions. Relayware
prides itself on delivering indirect channel management solutions to
hi-tech, manufacturing, telecommunications, financial services,
insurance and smaller and emerging businesses. Our powerful
technology connects businesses and business people beyond the
enterprise and facilitates effective communication and productive
collaboration. With its comprehensive range of collaborative sales,
marketing, learning and support apps and multi-channel communication
tools, Relayware enables networks of intermediaries to function like
extensions of a business's own sales, marketing and support teams.
Relayware not only improves communication, collaboration and
productivity but also delivers rapid and sustained revenue growth and
* All citations are sourced from "The Forrester WaveT: Partner
Relationship Management (PRM) Platforms, Q4 2013 - The Seven Providers
That Matter Most And How They Stack Up, Forrester Research, Inc."
Head of Media Relations
Read more news from Relayware.
/Web Site: http://www.relayware.com
ST: England New Jersey
IN: INS CPR STW HRD
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