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Relayware Unveils Newest Version of its Channel Management Platform

OXFORD, England and JERSEY CITY, N.J., March 4, 2014 /PRNewswire/

-- Relayware, a SaaS-based provider of partner relationship management

(PRM) software, today announced the launch of Relayware 2014, the

latest release of its flagship platform that enables enterprises to

better automate and optimize partner program performance. In addition

to usability and performance improvements, Relayware 2014 delivers

enhancements to partner program analytics, reporting and business

intelligence, giving customers deeper visibility into their partner

engagement, loyalty and performance.

According to Forrester Research, "New approaches to partner

performance management are taking shape. The days of incentivizing and

rewarding partners' performance solely on revenue contribution are

past. Now manufacturers are applying a Balanced-Scorecard-like

approach to partner performance management."*

"The success of any channel program relies heavily on real-time,

actionable insights into partner readiness, engagement, loyalty, and

sales contribution," says Veronica Brunwin, Chief Product Officer for

Relayware. "While Relayware has always provided customers with robust

and easy-to-use reporting and analytics functionality 'out of the box'

with its platform, Relayware 2014 goes much further by collecting more

partner activity across the entire partner journey, then compiles it

into an array of dashboards to track partner program performance."

What's New

Relayware 2014 includes a number of new features that deliver advanced

user analytics and behavioral tracking, such as:

Enhanced Activity Reporting

-- Relayware 2014 provides greater insight into partner activity by

collecting more detailed behavioral metrics, such as time logged into

the partner portal, files downloaded, pages visited, deals closed,

leads passed and more.

-- Customers can set targets for each partner activity to monitor

areas of strength and weakness along the partner engagement lifecycle.

-- Customers have access to a broader set of graphical reports, which

can be accessed through a dashboard or emailed.

Advanced Media & Content Reporting

-- Relayware 2014 offers enhanced reporting of content and media

downloaded from the partner portal, whether it is a simple PDF file or

a more complex training video.

-- Customers can track what, where, when and by whom content is being

accessed, giving a deeper level of understanding into which content is

driving the greatest value.

-- Advanced filtering capability enables more dynamic and flexible

content analysis, whether by individual user, user groups, or an

entire organization.

Improved Partner Marketing Reporting

-- Relayware 2014 provides customers with added functionality to

analyze the effectiveness of their partner marketing programs.

Customers now have instant visibility into all marketing activities

and are able to monitor response activity in real-time.

-- A simpler report layout and deeper contact tracking allows

customers to keep tabs on all communication channels with their


-- Customers can track activity stream messages and how they were

sent, as well as drill down into the precise communication, email or

message content.

Extended Campaign Reporting

-- Relayware 2014 allows customers to plan, execute and report on the

success of multi-channel marketing activities.

-- Campaigns developed with opportunity/lead manager, MDF manager,

event manager, LMS/training and other platform modules can now be

tracked in a Campaign ROI report for wider program analysis.

Salesforce Connector Dashboard

-- Relayware 2014 makes integration with easier and

more reliable than ever with improved diagnostics and advanced


-- The new Salesforce Connector Dashboard gives customers a real-time

view into the health and status of data flowing between

and the Relayware system.

-- Customers can review status updates and drill into error details

just by hovering over the Salesforce Sync Status in the dashboard.

"With more businesses moving to the cloud, the traditional indirect

sales model is being disrupted, forcing vendors and partners alike to

rethink how they go to market together," says Mike Morgan, Chief

Executive Officer at Relayware. "As a result, we're seeing a growing

number of companies come to the realization that they need to track

partner program performance along the entire value chain, not just at

the point of sale. Relayware 2014 is all about giving channel

professionals and company executives a wider aperture to understand

the overall return they're getting from the channel investment."

About Relayware

Relayware is a global provider of PRM and business-to-business

collaboration and multi-channel communication solutions. Relayware

prides itself on delivering indirect channel management solutions to

hi-tech, manufacturing, telecommunications, financial services,

insurance and smaller and emerging businesses. Our powerful

technology connects businesses and business people beyond the

enterprise and facilitates effective communication and productive

collaboration. With its comprehensive range of collaborative sales,

marketing, learning and support apps and multi-channel communication

tools, Relayware enables networks of intermediaries to function like

extensions of a business's own sales, marketing and support teams.

Relayware not only improves communication, collaboration and

productivity but also delivers rapid and sustained revenue growth and

improved profitability.

* All citations are sourced from "The Forrester WaveT: Partner

Relationship Management (PRM) Platforms, Q4 2013 - The Seven Providers

That Matter Most And How They Stack Up, Forrester Research, Inc."

Karren Gurnhill

Head of Media Relations

+44 (0)1865


Read more news from Relayware.

SOURCE Relayware

-0- 03/04/2014

/Web Site:

CO: Relayware

ST: England New Jersey



-- PH75676 --

0000 03/04/2014 13:30:00 EDT

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