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This is Chris Redgrave for Zions Bank Speaking on Business.
This Lehi business is a digital marketing company that provides all forms of online advertising with content marketing as their specialty. This includes search engine optimization, pay-per-click management for paid media and all types of social media marketing. Owner Andrew Melchior (mel-cure) says they service all sizes of clients, from small start-ups to Fortune 500 companies.
Avalaunch Media has established themselves as an important bridge between traditional SEO companies and ad agencies. This means they can not only serve companies directly but also large agencies that don't have the same content marketing capabilities. If a client is already working with an agency, the Avalaunch Media team can step in and handle some of the back-end work.
Andrew says the hot topic right now with online marketing is infographics. This is a unique way of publishing content in a visual form so people can absorb the information quickly. It's snappy content designed to grab attention. Avalaunch Media recently did an infographic for SkiUtah covering all the reasons why Utah has "the greatest snow on earth." Within days this post became one of the organization's most popular blog posts, showing how powerful infographics can be.
Of course the important thing with any form of marketing is to have adequate measures, so you can check the effectiveness. Andrew says Avalaunch Media has analytics in place to check where traffic to a client's site came from, the average time users spent on a page and how many other pages they visited. This is a great way to confirm brand exposure, something many small businesses struggle with. The return on investment is measured from direct traffic flow. Growth has come organically for Avalaunch Media, and the team is expected to reach 20 employees by June.
For Zions Bank, I'm Chris Redgrave, speaking on business.
Avalaunch Media 2940 W. Maple Loop, Ste. 201 Lehi, UT 84043 877-873-9298 www.avalaunchmedia.com
