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ST. GEORGE — Officials at Dixie State College are looking at potential new names for the school as the college prepares to become a university.
Sorenson Advertising, a St. George firm tasked with the rebranding, will seek input from students, faculty and staff, community members and others involved with the school.
"This change will be significant for students, alumni and the community," said Erik Sorenson, president of Sorenson Advertising. "In fact, this is a once in a lifetime opportunity to set a new standard for this community and all the students that attend the new university in the future."
Potential names can be submitted through a website that has been set up with more information about the change.
Officials are hoping the new name will "honor and communicate the heritage, history and traditions of the institution; build upon the already established brand; and carry the institution into its second century and beyond."
The college celebrated its 100th anniversary in 2011 as the university's enrollment exploded after a period of shrinkage. The goal at that time was to begin offering graduate degrees within three years.
College officials now say the school is on track to become a university, and that growing tuition revenue will allow it to meet the costs of expanding to a university.
"We have seen remarkable growth and development at Dixie State College over the past five years," President Dr. Stephen D. Nadauld said. "The growth in enrollment, the addition of baccalaureate degrees, and the development of the physical campus set the stage for the possibility that Dixie State should be considered a university."