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If you go on YouTube on Easter Sunday, you'll likely see a special message from the Church. A special 15 second spot has been produced that is part of the Mormon.org campaign. The spot will run all day on several frequently watched YouTube videos and channels. The reach is expected to be in the millions.
The ad is accompanied by a banner that if clicked on takes people to a landing page on Mormon.org. Here people can watch a new Church video called "He is Risen", request a copy of the Bible, or download the Bible videos app.
Anyone is invited to join the conversation about Jesus Christ by "liking" the Mormon.org Facebook page and posting their comments.
