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DRAPER -- Just in time for the new, big, summertime releases, there's a new 12-screen -theatre complex opening in Draper.
The new entertainment center, built by the Cinemark chain, opens Thursday and is the first of its kind in the country. It's designed to enhance the movie-going experience with the very latest in technology.
Cinemark is the 3rd largest theatre company in the U.S., with nearly 4,000 screens in 13 countries.
"Actually Cinemark started in Utah," said Cinemark marketing director, Bryan Jeffries. "When we were formed about 26-years ago, the very first theatres that we purchased were right here in Salt Lake City."
It seems only fitting then, that Cinemark would build its new state of the art, all-digital-everything complex here in Utah. The movie industry is facing stiff competition, as people rent and download films, and watch them in their home theaters. Movie-goes aren't going to the movies as much as they used to, so companies like Cinemark are stepping up to bring them back.
Most people are now getting to the point that their home theatres rival what you're building, so you need to take it up a notch.
–- Bryan Jeffries, Cinemark marketing director
"Most people are now getting to the point that their home theatres rival what you're building, so you need to take it up a notch," said Jefferies.
Alan stock, C.E.O. of Cinemark said, "So the idea here is you get into a very nice environment, an immersive picture, immersive sounds, very comfortable chairs. Something you truly can't replicate at home."
At the new Draper theatre, all 12 screens are wall-to-wall and floor-to ceiling. In the largest auditorium, the screen is nearly 65 feet wide.
Cinemark even revamped the snack bar. It's cafeteria style so you serve yourself.
In July, a 14-screen complex, similar to the one in Draper, will open in Farmington.