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Amazon has launched what it hopes will be the Android equivalent of Apples App Store.The company aims to improve the shopping experience offered by Googles Android Market, currently the go-to store for more than 200,000 Android apps. (For comparison, Amazons new store has 3,800 applications, and Apples App Store has more than 300,000.)One of its most innovative features is Test Drive, which allows users to test apps in a simulated Android phone on their desktops before committing to a purchase. Shoppers can also peruse personalized recommendations, customer reviews and set up one-click payment options, just as they can with any other Amazons stores for ebooks and music.As an incentive to visit the new Appstore, Amazon is offering users a free download of Angry Birds Rio, which debuted on Android Tuesday morning. Amazon plans to continue offering a different paid app for free every day.Interested parties can access the Appstore at amazon.com/appstore, via the mobile browsers on their Android phones and tablets, and through the Amazon Appstore application. Purchases made in the Appstore can be used on a purchasers entire range of Android devices.Apple filed a lawsuit against Amazon for trademark infringement and unfair competition for using the term App Store on Friday.More About: amazon, android, apple, appstoreFor more Mobile coverage:Follow Mashable Mobile on TwitterBecome a Fan on FacebookSubscribe to the Mobile channelDownload our free apps for Android, Mac, iPhone and iPad Read More ...
