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With yesterday’s annual Thanksgiving holiday, Utahns and all Americans had opportunity to offer thanks. Now, as the traditional holiday season accelerates, KSL hopes yesterday’s genuine expressions of gratitude can somehow transform into generous attitudes of giving.
Some experts and pundits have spoken in recent weeks of charity fatigue.
Indeed, rarely, if ever, has there been a period in history when pleas for help have risen so loudly, been heard so clearly, and received such widespread response. The money raised in the wake of recent tsunamis and hurricanes and other disasters has been awesome and inspiring. Equally stirring is the outpouring of physical help expressed through the donation of time, talent and personal resources. It has reaffirmed the basic goodness of the human family by demonstrating the innate desire of people to help one another.
The need continues! And it extends beyond those regions ravaged by Mother Nature.
This is the time of year many deserving charities, both local and national, conduct major fundraising campaigns. For the most part, they are organizations that ease the burdens of society through their altruistic endeavors. They depend on the generosity of the citizenry.
KSL encourages you to support them. Because the need is so great, charity fatigue must not become a reality.