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When it's time for a change and a new opportunity becomes available, sometimes you just have to go for it. That's how it worked out that Anu and Maria Shimpi when they became the owners of a well-established company three years ago.
They learned that Scentsations Lotions and Oils on Foothill Drive in Salt Lake City was for sale. As a retail shop that specialized in natural skincare products, it seemed the perfect fit for the couple, so they purchased it — and are delighted with their decision.
Scentsations Lotions and Oils offers three main product lines. The first is natural skin and hair care products. Many lotions and bath products are unscented for those who have sensitive skin or allergies, but more than 100 different scented lotions are also available to custom scent these products. Skincare products are designed to help any type of skin.
The second line is aromatherapy products. Some customers use the oils as a form of alternative medicine, while others like them for memories the scents bring. The oils also go hand in hand with the custom perfume service Maria offers.
The third line is clothing made out of bamboo fabric. It's ideal because it's very soft, lighter even than cotton. It's also antibacterial by nature, so it doesn't smell if you sweat and is designed to keep you warm in winter and cool in summer. Anyone who tries it loves it so much that they come to the store to purchase additional pieces.
Scentsations is one-of-a-kind. No equivalent shop is found anywhere in the valley. Maria and her employees are always experimenting with different aromas to come up with better products for their customers. You can also create your own perfumes. Does that sound like fun or what?
The Shimpis' best advice for other business owners during a challenging economy is to hang in there, get tough and eliminate any extra expenses. Doing so has helped Scentsations not only survive but continue to thrive in the last two years. It's also important to super serve existing customers who represent the core of your business, while attracting new ones. At the end of the day, Anu and Maria goal is for Scentsations Lotions and Oils to be known for providing the best skincare products in the valley.
For Zions Bank, I'm Chris Redgrave, speaking on business.
