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Jazz Merchandise Madness

Jazz Merchandise Madness



Estimated read time: 2-3 minutes

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Courtney Orton Reporting With the Jazz a victory away from a spot in the Western Conference finals, Jazz paraphernalia is flying off the shelves. Jazz fever is not only sweeping Utah, apparently the team's apparel is flying off shelves around the country.

As the team gets hotter, so do the sales of Utah Jazz merchandise. At Fanzz in the Gateway, store manager Kenny Evans says he gets shipments in every other day. "There's definitely an improvement, when the home team does so well like they are, we're going to see results."

Evans says Jazz merchandise sales have tripled from last year and statistsics from the NBA League office confirm the merchandise madness is real. Arena sales for the first two games of the second round of the playoffs were up 34 percent compared to the three home games in the first round. The dollars spent per fan in the arena is up 82 percent in round two compared with the regular season and up 31 percent from the first round. And it's not hard to see why.

Jazz Merchandise Madness

Jazz fan Sheila Sudbury says, "I've been in Utah all my life, we've always followed the Jazz--win or lose."

Jazz fan Shelley Stringer says, "Oh yeah, we all have our jerseys and stuff and do the whole face paint and everything like that."

It's not just a local phenomenon. Online at the NBAStore.com website, Jazz-related sales more than tripled from the start of the playoffs through last week. And Jazz fans, have no fear, if the Jazz continue to win, the selection of team gear will only get better.

Jazz Merchandise Madness

From ties to T-shirts, to your favorite player's jersey and even hammers, as long as the Jazz are winning, every type of merchandise is popular.

Evans says, "Sales have been up, vast amount, we've seen we've had nothing but a bunch of Jazz fans coming in."

So what's the most popular Jazz item? Evans says name and number T-shirts similar to jerseys, youth jerseys, pink and white jerseys for women and anything that says Boozer, Kirilenko, Williams, or Okur. "The jerseys always do well, I've seen a big improvement in sales since they started doing the alternate blue color," Evans says.

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