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SALT LAKE CITY -- It's true: there is absolutely nothing better than curling up with a good book.
Reading opens the world. It opens opportunities. It opens virtually everything that is important to us in our lives.
–Mark Willes
But what's even better? Passing that pleasure on to your children.
KSL kicked off its Inaugural Book Festival Saturday at the University of Utah to help support parents as they teach their young children to become better readers. The festival was all about celebrating the imagination and the written word.
"Reading opens the world. It opens opportunities. It opens virtually everything that is important to us in our lives," said Mark Willes, President and CEO of Deseret Management Corporation.
Books, books and more books were given away to children at Saturday's festival, along with other prizes. The event also featured New York Times best-selling authors Richard Paul Evans and Brandon Mull, along with performances by David Osmond, Paul Cardall, the Creativity in Action Dance Co. and others. Even Ronald McDonald and Curious George joined in on the fun.
The festival was part of the Read Today Summer Reading Challenge.
